Social Writing Specialist

Cantina

. Lead authorship for all short-form writing across X, LinkedIn, flagship outdoor and brand ad copy, and more .

Posted 11/2/2026full-timeLos Angeles • California • United StatesMid-LevelSenior💰 $160,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in short-form creative writing, brand voice development, and social media strategy, with a strong focus on data-driven performance analysis and collaboration with executives. Proven ability to produce engaging content under tight deadlines while leveraging the latest algorithm strategies for optimal reach.

Highest-signal resume keywords

Short-Form Creative WritingBrand Voice DevelopmentSocial Media StrategyData-Driven Performance AnalysisCollaborative Content Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative WritingContent StrategyPerformance AnalysisAlgorithm Strategy ApplicationContent Calendar Management

Soft Skills

Collaborative ApproachCreative IntuitionPersuasive CommunicationAdaptability Under Pressure

Industry Keywords

Social Amplification CampaignsThought LeadershipViral Content CreationBrand Character DevelopmentShort-Form Comedy Writing

About the role

Key responsibilities & impact

Lead authorship for all short-form writing across X, LinkedIn, flagship outdoor and brand ad copy, and more
Define Cantina’s brand voices and sharpen executives’ voices across company accounts, executive accounts, and the Labs + CTO recruiting brand
Work with the managing editor and executives to develop thought leadership concepts into published writing
Learn and apply the latest algorithm strategies across platforms and formats
Lead execution of social amplification campaigns
Develop new content formats, recurring posts, and essay ideas
Analyze metrics to devise strategy improvements
Contribute to content calendar strategy and lead execution

Requirements

What you’ll need

Chronically online instincts and up-to-the-minute knowledge of the latest algorithmic meta
Strong comedic and persuasive creative writing skills, specifically for short-form
Ability to write well under extremely short deadlines
Skill at distilling vague concepts and developing trends into sharp content
A balance of creative intuition and a data-driven obsession with performance
A collaborative approach to fleshing out executives’ ideas and workshopping them until they’re publish-ready
Bonus: Experience developing voices and posting strategy for brand characters
Bonus: Strategy and scripting experience for a new media property
Bonus: X personality with a proven ability to write viral posts and build a following
Bonus: Creative voice lead who delivered social performance for an edgier modern brand or thought leader
Bonus: Short-form comedy writing or video production experience

Benefits

Comp & perks

Competitive salary and generous company equity
Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
42 days of paid time off, including 15 PTO days, 10 sick days, 15 company holidays, and 2 floating holidays
Generous parental leave & fertility support
401(k) retirement savings plan
Lifestyle spending account – $500/month to use however you’d like
Complimentary lunch and snacks for in-office employees
One Medical membership