Demand Generation Specialist

Canto

. Own lead flow and demand generation results for the DACH region .

Posted 10/6/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and lead flow management for the DACH region, with a strong focus on optimizing paid search and social campaigns, SEO, and content localization for German-speaking audiences.

Highest-signal resume keywords

Google Ads ExpertiseLinkedIn/Meta AdvertisingDemand Generation Target AchievementFluent German and EnglishB2B SaaS Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search Campaign ManagementPaid Social Campaign ManagementSEO OptimizationContent LocalizationPerformance Data AnalysisMQL TrackingAI Tools for Ad CopyKeyword ResearchGEO ResearchCampaign Experimentation

Industry Keywords

DACH MarketGerman-Speaking BuyersDemand GenerationMQL MetricsB2B MarketingTechnology Marketing

About the role

Key responsibilities & impact

Own lead flow and demand generation results for the DACH region
Grow DACH MQL volume through paid and organic channels
Build, run, optimize, and report on Google Ads and LinkedIn/Meta paid social campaigns
Improve SEO and GEO rankings for key DACH search terms, including AI-powered search results
Produce or localize content to move prospects from awareness to consideration
Collaborate with Sales and SDRs to qualify, hand off, and track MQLs through opportunities
Analyze performance data and recommend investment priorities
Audit DACH channel presence and launch campaigns or establish an implementation plan within the first 30 days
Run campaign experiments and achieve consistent MQL volume by 60 days
Bring DACH targets on track and report clear performance insights by 90 days
Report directly to Andrew Hall, Sr. Director, Demand Gen & Partnerships

Requirements

What you’ll need

Hands-on experience independently running paid search and paid social campaigns
Expert knowledge of Google Ads and LinkedIn/Meta advertising
Track record of hitting demand generation targets and owning MQL or pipeline metrics
Experience in the DACH market and understanding of German-speaking buyers
B2B SaaS or technology marketing background
Fluent written and spoken German and English
SEO and/or GEO experience
Content localization experience for German-speaking audiences
Practical daily use of AI tools for ad copy, keyword and GEO research, and campaign data analysis

Benefits

Comp & perks

Remote work from Germany
Continuous learning and professional development opportunities
Supportive, collaborative team culture
Open communication and transparency
Work-life balance
Global, diverse team environment
Equal opportunity workplace