Freelance Lifecycle Communication, Copy Specialist

Canvas8

. Review current member communications and define a messaging framework for each lifecycle moment .

Posted 10/10/2026contractLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle communications, copywriting, and member engagement strategies, with a strong ability to design and implement messaging frameworks across various segments. Proficient in using AI tools for copy generation and quality assurance, while maintaining disciplined documentation practices.

Highest-signal resume keywords

Lifecycle CommunicationsCopywritingAI Tools ProficiencyEmail Template DesignData-Informed Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Messaging Framework DefinitionLifecycle Sequence DesignA/B TestingBehaviour-Triggered SequencesOnboarding CopywritingFeature Discovery CopywritingRenewal MessagingWin-Back StrategiesVideo ScriptingDocumentation Practices

Soft Skills

CollaborationConstructive FeedbackAutonomous WorkJudgementCommunication

Tools & Technologies

PostHogAI-Assisted Workflow ToolsLoom

Industry Keywords

Subscription ProductsMembership EngagementB2B SaaSPublishingMember Retention

About the role

Key responsibilities & impact

Review current member communications and define a messaging framework for each lifecycle moment
Set channel, cadence and frequency rules for behaviour-triggered and broadcast communications
Decide which interventions are meaningful for each segment
Build on the existing Engagement Lifecycle Framework and lifecycle map
Design and write lifecycle sequences for onboarding, activation, feature discovery, product-qualified leads, renewal and win-back
Write subject lines, body copy, CTAs and in-product messages for each segment and trigger
Script and produce short video walkthroughs for onboarding and feature discovery
Design reusable email templates and formats
Build an AI-assisted workflow for generating and quality-assuring copy variants at scale
Write A/B test variants, review results with the team and iterate
Document tone of voice, templates and workflow for post-engagement continuity
Collaborate with the lifecycle and PostHog specialist who owns segments, triggers and journeys
Partner with Member Engagement and editorial teams on brand voice and content-library usage
Work with the Head of Product Innovation, Strategy Director and Client Partnership team on priorities
Present thinking clearly and provide constructive, expert feedback

Requirements

What you’ll need

At least 5 years in lifecycle, CRM or member communications, with a strong copywriting core
A portfolio of behaviour-triggered sequences designed and written, including onboarding, activation, renewal or win-back
Experience with subscription, membership, publishing or B2B SaaS products
Understanding of what keeps members engaged and renewing
Ability to define a messaging framework and tone of voice and apply it across segments and variants
Confidence using AI tools to generate and refine copy at scale
Judgement to assess AI-generated copy quality
Ability to work alongside technical and data specialists and understand how segments and events shape messaging
Experience with PostHog or similar is a plus
Experience designing email templates and formats
Data-informed approach to writing test variants and interpreting results
Disciplined documentation and handover practices
Comfortable working autonomously in a small, fast-paced team
Nice to have: experience scripting or recording short product videos using Loom or similar
Portfolio with lifecycle sequences, copy, individual contribution, case studies and quantifiable results
Expected start in October/November 2026

Benefits

Comp & perks

Freelance contract
Hybrid (London) or remote work arrangement
Outside of IR35
2 days/week schedule
Duration of 2/3 months