AI Performance Marketing Associate

CapCenter

. Build and refine audiences in Google Ads and Meta, including custom audiences, interest and behavioral segments, customer-list matching, and retargeting pools .

Posted 10/28/2026full-timeGlen Allen • Virginia • United StatesJuniorMid-Level💰 $60,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Google Ads and Meta Ads Manager, focusing on audience targeting, campaign management, and performance analysis. Proficient in leveraging AI tools for ad copy generation and automating reporting processes to enhance marketing strategies.

Highest-signal resume keywords

Google Ads ManagementAudience TargetingAI Tools UtilizationAnalytical SkillsGA4 Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementKeyword ResearchConversion TrackingA/B TestingData AnalysisAd CopywritingAudience SegmentationBudget ManagementBid StrategiesSearch Query Mining

Soft Skills

Self-StarterAttention to DetailCollaborationProblem-SolvingCommunication

Tools & Technologies

Google AdsMeta Ads ManagerGA4Looker StudioHubSpotSQLGoogle Ads ScriptsPython

Industry Keywords

Lead GenerationMortgageReal EstateInsuranceRegulated Vertical

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Build and refine audiences in Google Ads and Meta, including custom audiences, interest and behavioral segments, customer-list matching, and retargeting pools
Own geo and radius targeting, dayparting, device and placement controls, and demographic and audience exclusions
Manage keyword work end to end, including match types, search query mining, and negative keyword lists
Build, QA, and launch campaigns, including naming conventions, budgets, bid strategies, ad groups, asset sets, and tracking parameters
Monitor campaign pacing daily and flag required changes
Build and test landing page variants with web and creative resources
Maintain clean accounts with no orphaned campaigns, broken links, or untracked spend
Use LLMs to generate and iterate ad copy, headlines, and creative variants
Automate recurring reporting and build AI-assisted workflows for search query review, competitor monitoring, and audience research
Share AI workflow learnings with the marketing team
Report on qualified applications, CPA, cost per funded loan, and conversion rate
Validate conversion tracking and promptly raise tracking issues
Run structured A/B tests on creative, audiences, and landing pages
Analyze the difference between platform-attributed results and outcomes that actually closed
Grow into marketing strategy over time while executing strategy set by the Marketing Director

Requirements

What you’ll need

1–3 years of hands-on experience in Google Ads and/or Meta Ads Manager, building and managing campaigns
Genuine skill with audience targeting and segmentation
Demonstrated use of AI tools in a real workflow
Strong analytical ability
Confidence with spreadsheets
Comfortable in GA4
Ability to interpret performance reports and determine next steps
Accuracy in validating tracking before relying on data
Self-starter comfortable working on a lean team
Preferred: exposure to conversion tracking setup, including pixels, Google Ads conversions, and GA4 events
Preferred: lead-generation experience where lead quality mattered, not just volume
Preferred: copywriting or creative production ability
Preferred: SQL, Looker Studio, Google Ads scripts, or light Python
Preferred: mortgage, real estate, insurance, or another regulated / considered-purchase vertical experience
Preferred: CRM or marketing automation exposure, such as HubSpot or similar

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Life insurance
401(k) plan with company match
Paid vacation
Paid holidays
Other programs designed to support employee well-being and professional growth
Incentive compensation and/or discretionary bonus opportunities where applicable