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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading marketing transformation initiatives, with a strong focus on developing data-driven strategies and implementing marketing operating models. Proficient in leveraging MarTech platforms and AI-enabled solutions to enhance customer engagement and deliver impactful results.
Highest-signal resume keywords
Marketing Transformation InitiativesMarTech Strategy and EnablementCustomer Engagement ExperienceAI Literacy and ApplicationsConsulting Skills and Stakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentData-Driven MarketingSegmentation and PersonalizationOmnichannel EngagementCampaign ExecutionMarketing Operating Model DesignAI-Enabled Marketing Use CasesAgile Marketing Practices
Soft Skills
Structured Problem SolvingExecutive CommunicationStakeholder ManagementTeam Management and Development
Tools & Technologies
SalesforceAdobeAI Technologies
Certifications & Qualifications
Bachelor's DegreeMBA Preferred
Industry Keywords
Marketing TransformationDigital ServicesConsultingCustomer DataResponsible AI Principles
About the role
Key responsibilities & impact- Lead workstreams within large marketing transformation programs
- Independently deliver smaller engagements end-to-end
- Contribute to marketing transformation engagements through defined workstreams and project components
- Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
- Develop data-driven marketing strategy components across segmentation, targeting, personalization, and lifecycle engagement
- Translate client challenges into structured analyses, insights, and practical recommendations
- Support MarTech strategy and enablement initiatives involving platforms such as Salesforce and Adobe
- Assist with AI-enabled marketing use cases in collaboration with data and technology teams
- Collaborate with frog and Capgemini Invent teams across strategy, data, technology, and design
- Support client deliverables, proposals, and presentations
Requirements
What you’ll need- 8-15 years of relevant experience in consulting, digital services, or industry roles
- Experience driving the growth of marketing strategy and marketing transformation initiatives
- Deep customer engagement experience, ideally within a consulting environment
- Proven ability to lead workstreams and deliver engagements independently, end-to-end
- Strong expertise in marketing operating model design and implementation
- Understanding of MarTech platforms such as Salesforce and Adobe
- Knowledge of customer data, segmentation, and personalization
- Knowledge of omnichannel engagement and campaign execution
- Experience working across strategy, data, and technology teams
- Strong consulting skills, including structured problem solving, executive communication, and stakeholder management
- Experience managing and developing team members
- Strong AI literacy, including core AI and generative AI concepts
- Ability to identify and support AI-enabled opportunities
- Experience working in AI-augmented ways to enhance research, analysis, and solution development
- Understanding of responsible AI principles including ethics, privacy, security, and governance
- Bachelor’s degree required
- Advanced degree such as MBA preferred
- Hands-on experience with AI-enabled marketing use cases is a bonus
- Familiarity with agile marketing practices and innovation frameworks is a bonus
- Additional consulting or advisory experience is a bonus
Benefits
Comp & perks- Paid time off: Vacation 12-25 days depending on grade
- Company paid holidays
- Personal Days
- Sick Leave
- Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
- Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
- Life and disability insurance
- Employee assistance programs
- Other benefits as provided by local policy and eligibility
- Variable incentives, bonuses, or commissions may be available depending on the position and applicable laws