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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing multi-channel marketing campaigns, optimizing customer journeys, and analyzing campaign performance to drive data-driven improvements. Proficient in audience segmentation, content development, and ensuring compliance with marketing regulations.
Highest-signal resume keywords
Multi-Channel Campaign ManagementAudience SegmentationEmail MarketingCampaign Performance AnalysisProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead Nurture CampaignsDigital Campaign ManagementContent DevelopmentCampaign TestingQuality AssuranceCustomer Journey OptimizationUX/UI PrinciplesE-Commerce Best PracticesData-Driven RecommendationsMarketing Compliance
Soft Skills
Project ManagementStakeholder ManagementCross-Functional CollaborationOrganizational SkillsAttention to Detail
Industry Keywords
InsuranceFinancial ServicesB2C AcquisitionB2B Sales-EnablementMarketing ROIEngagement MonitoringBrand AlignmentRegulatory Compliance
About the role
Key responsibilities & impact- Execute lead-nurture campaigns and optimize digital experiences for auto and home insurance products
- Manage end-to-end multi-channel campaigns across email, SMS, direct mail, and other customer touchpoints
- Coordinate audience segmentation, campaign setup, creative deployment, scheduling, testing, quality assurance, and launch
- Optimize customer journeys through personalization, messaging, timing, and channel coordination
- Develop B2C acquisition content and B2B sales-enablement materials from concept through production
- Collaborate with Marketing, Analytics, Operations, Product, Sales, Legal, external agencies, vendors, and channel partners
- Validate campaign targeting, content, tracking, brand alignment, and regulatory compliance
- Monitor engagement, lead progression, quote completion, conversion, and marketing ROI
- Translate campaign data and customer insights into actionable recommendations
- Develop test-and-learn plans to improve messaging, response rates, and customer experiences
- Create performance reports and present campaign results, key learnings, and optimization opportunities to stakeholders
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, or a related field
- Fluent English proficiency
- 4 to 6 years of experience in marketing execution, lead nurture, email marketing, direct mail, or digital campaign management
- Experience managing multi-channel campaigns from planning through launch and performance analysis
- Strong project management, stakeholder management, and cross-functional collaboration skills
- Experience with audience segmentation, content development, campaign testing, and quality assurance
- Ability to analyze campaign performance and recommend data-driven improvements
- Familiarity with customer journey optimization, UX/UI principles, and e-commerce best practices
- Experience working with agencies, vendors, sales teams, and internal business partners
- Strong organizational, communication, problem-solving, and attention-to-detail skills
- Knowledge of marketing compliance and brand-review processes is preferred
- Experience in insurance or financial services is a plus
- Valid, local legal authorization to work in the country where the role is based at the time of hire
- No parallel employment, professional activities, or paid work for other entities during employment
Benefits
Comp & perks- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Flexible work arrangements (remote and/or office-based)
- Dynamic and inclusive work culture within a globally renowned group
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development
