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Capgemini

Marketing Consultant II

Capgemini

. Execute lead-nurture campaigns and optimize digital experiences for auto and home insurance products .

Posted 10/2/2026full-timeRemote • Mexico, BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing multi-channel marketing campaigns, optimizing customer journeys, and analyzing campaign performance to drive data-driven improvements. Proficient in audience segmentation, content development, and ensuring compliance with marketing regulations.

Highest-signal resume keywords
Multi-Channel Campaign ManagementAudience SegmentationEmail MarketingCampaign Performance AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Lead Nurture CampaignsDigital Campaign ManagementContent DevelopmentCampaign TestingQuality AssuranceCustomer Journey OptimizationUX/UI PrinciplesE-Commerce Best PracticesData-Driven RecommendationsMarketing Compliance
Soft Skills
Project ManagementStakeholder ManagementCross-Functional CollaborationOrganizational SkillsAttention to Detail
Industry Keywords
InsuranceFinancial ServicesB2C AcquisitionB2B Sales-EnablementMarketing ROIEngagement MonitoringBrand AlignmentRegulatory Compliance

About the role

Key responsibilities & impact
  • Execute lead-nurture campaigns and optimize digital experiences for auto and home insurance products
  • Manage end-to-end multi-channel campaigns across email, SMS, direct mail, and other customer touchpoints
  • Coordinate audience segmentation, campaign setup, creative deployment, scheduling, testing, quality assurance, and launch
  • Optimize customer journeys through personalization, messaging, timing, and channel coordination
  • Develop B2C acquisition content and B2B sales-enablement materials from concept through production
  • Collaborate with Marketing, Analytics, Operations, Product, Sales, Legal, external agencies, vendors, and channel partners
  • Validate campaign targeting, content, tracking, brand alignment, and regulatory compliance
  • Monitor engagement, lead progression, quote completion, conversion, and marketing ROI
  • Translate campaign data and customer insights into actionable recommendations
  • Develop test-and-learn plans to improve messaging, response rates, and customer experiences
  • Create performance reports and present campaign results, key learnings, and optimization opportunities to stakeholders

Requirements

What you’ll need
  • Bachelor’s degree in Marketing, Business, or a related field
  • Fluent English proficiency
  • 4 to 6 years of experience in marketing execution, lead nurture, email marketing, direct mail, or digital campaign management
  • Experience managing multi-channel campaigns from planning through launch and performance analysis
  • Strong project management, stakeholder management, and cross-functional collaboration skills
  • Experience with audience segmentation, content development, campaign testing, and quality assurance
  • Ability to analyze campaign performance and recommend data-driven improvements
  • Familiarity with customer journey optimization, UX/UI principles, and e-commerce best practices
  • Experience working with agencies, vendors, sales teams, and internal business partners
  • Strong organizational, communication, problem-solving, and attention-to-detail skills
  • Knowledge of marketing compliance and brand-review processes is preferred
  • Experience in insurance or financial services is a plus
  • Valid, local legal authorization to work in the country where the role is based at the time of hire
  • No parallel employment, professional activities, or paid work for other entities during employment

Benefits

Comp & perks
  • Competitive salary and performance-based bonuses
  • Comprehensive benefits package
  • Career development and training opportunities
  • Flexible work arrangements (remote and/or office-based)
  • Dynamic and inclusive work culture within a globally renowned group
  • Private Health Insurance
  • Pension Plan
  • Paid Time Off
  • Training & Development