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Capgemini

Online Marketing Manager

Capgemini

. Define and execute the strategy and growth roadmap for the customer-facing website experience across Farmers.com, Foremost.com and BristolWest.com .

Posted 10/2/2026full-timeRemote • Mexico, BrazilSeniorLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategy, website optimization, and customer journey enhancement, with a strong focus on data-driven decision-making and stakeholder management. Proven ability to lead teams and collaborate across functions to drive measurable business outcomes.

Highest-signal resume keywords
Digital Marketing StrategyWebsite OptimizationStakeholder ManagementWeb Analytics ToolsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Online MarketingGrowth MarketingSEO/GEODigital MediaWebsite ManagementConversion FunnelsCustomer AcquisitionDigital Product ManagementA/B TestingConversion Optimization
Soft Skills
Analytical SkillsCommunication SkillsPresentation SkillsProblem-Solving SkillsCollaboration Skills
Tools & Technologies
Google AnalyticsAdobe TargetOptimizelyVWOContent Management SystemsPower BITableauMicrosoft Office
Industry Keywords
Customer JourneyDigital Customer ExperienceKPI MonitoringPerformance MarketingDigital Strategy

Tech Stack

Tools & technologies
Tableau

About the role

Key responsibilities & impact
  • Define and execute the strategy and growth roadmap for the customer-facing website experience across Farmers.com, Foremost.com and BristolWest.com
  • Optimize digital customer journeys to improve acquisition, engagement, conversion, and self-service outcomes
  • Lead and develop a team of web content professionals, setting priorities and driving execution
  • Partner with Marketing, SEO/GEO, Paid Media, Product, UX, Analytics, and Technology teams to deliver high-impact digital experiences
  • Lead conversion-rate optimization and experimentation across website content, navigation, page layouts, calls to action, landing pages and customer journeys
  • Leverage analytics, customer insights, and market trends to identify opportunities and measure performance
  • Create and monitor KPIs, dashboards, and reports to drive data-based decision-making and business results
  • Present recommendations and influence stakeholders at all levels of the organization
  • Foster collaboration, innovation, and continuous improvement across teams

Requirements

What you’ll need
  • Bachelor’s degree in Marketing, Business, Digital Media, Online Media, or a related field
  • Fluent English proficiency
  • 7+ years of experience in online marketing, growth marketing, digital media, website management, SEO/GEO, or digital product management
  • Strong understanding of website optimization, customer acquisition, conversion funnels, and digital customer journeys
  • Experience developing digital strategies, roadmaps, and cross-functional marketing initiatives
  • Advanced stakeholder management and collaboration skills
  • Experience leading, coaching, or developing team members
  • Proficiency with web analytics and optimization tools such as Google Analytics, Adobe Target, Optimizely, or VWO
  • Experience with Content Management Systems (CMS), Power BI, Tableau, and Microsoft Office
  • Strong analytical, communication, presentation, and problem-solving skills
  • Ability to prioritize competing initiatives, influence stakeholders, and drive measurable business outcomes
  • Knowledge of SEO/GEO, growth marketing, and performance marketing best practices
  • Preferred: Experience managing large-scale customer-facing websites
  • Preferred: Familiarity with UX, Product, and Digital Technology teams
  • Preferred: Experience working with ROI-driven campaigns, A/B testing, and conversion optimization programs

Benefits

Comp & perks
  • Competitive salary and performance-based bonuses
  • Comprehensive benefits package
  • Career development and training opportunities
  • Flexible work arrangements (remote and/or office-based)
  • Dynamic and inclusive work culture within a globally renowned group
  • Private Health Insurance
  • Pension Plan
  • Paid Time Off
  • Training & Development