Senior Consultant, Marketing Strategy – Transformation

Capgemini

. Support marketing strategy and transformation engagements .

Posted 9/18/2026full-timeNew York City • California • United StatesSenior💰 $112,600 - $212,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing transformation, customer engagement, and data-driven strategies, with a strong focus on CRM and MarTech platforms like Salesforce and Adobe. Capable of applying AI concepts to enhance personalization and decision-making in marketing initiatives.

Highest-signal resume keywords

Marketing TransformationCustomer EngagementCRM ExperienceAI LiteracyStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SegmentationTargetingPersonalizationOmnichannel StrategyCampaign Execution

Soft Skills

Problem SolvingExecutive Communication

Tools & Technologies

SalesforceAdobeMarTech Platforms

Industry Keywords

Marketing StrategyCustomer-Centric TransformationData-Driven MarketingGovernanceResponsible AI Principles

About the role

Key responsibilities & impact

Support marketing strategy and transformation engagements
Design marketing operating models, governance, processes, and ways of working
Develop segmentation, targeting, personalization, lifecycle, and omnichannel strategies
Translate client challenges into structured analyses and practical recommendations
Support CRM and MarTech initiatives involving Salesforce, Adobe, or related platforms
Collaborate across strategy, data, technology, and customer experience teams
Apply AI-enabled marketing use cases to personalization, content, and decisioning
Contribute to proposals, presentations, and practice development
Help organizations modernize marketing capabilities, improve customer engagement, and drive growth through customer-centric, data-driven, and technology-enabled transformation

Requirements

What you’ll need

3-7 years in consulting, digital services, marketing strategy, customer engagement, or transformation
Experience in marketing transformation, operating models, CRM, or customer engagement
Experience leading workstreams and delivering project components independently
Knowledge of customer data, segmentation, personalization, omnichannel engagement, and campaign execution
Familiarity with Salesforce, Adobe, or related MarTech platforms
Strong problem solving, executive communication, and stakeholder management skills
Experience working across strategy, data, technology, and design teams
Strong AI literacy, including core AI and generative AI concepts
Experience working in AI-augmented ways of working
Understanding of responsible AI principles such as ethics, privacy, security, and governance
Bachelor's degree required
Advanced degree preferred

Benefits

Comp & perks

Vacation: 12-25 days, depending on grade
Company paid holidays
Personal Days
Sick Leave
Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
Life and disability insurance
Employee assistance programs
Other benefits as provided by local policy and eligibility
Additional compensation such as variable incentives, bonuses, or commissions may be available