Marketing Specialist

Captativa

. Collaborate on the planning and execution of marketing strategies for the brands under your responsibility, defining priorities, goals, and performance indicators .

Posted 10/6/2026contractSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies, managing budgets, and analyzing market data to drive brand performance in the pharmaceutical, healthcare, or aesthetics sectors. Proficient in collaborating with cross-functional teams and external partners to ensure effective campaign execution and brand consistency.

Highest-signal resume keywords

Marketing Strategy DevelopmentBudget ManagementPerformance AnalysisDigital Marketing KnowledgeAdvanced Excel Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingCampaign ManagementPerformance AnalysisBudget ManagementMarket AuditsConsumer Behavior AnalysisPromotional Material ManagementMultichannel InitiativesStrategic RecommendationsProject Management

Soft Skills

CollaborationLeadershipAutonomyContinuous ImprovementCommunication

Tools & Technologies

ExcelPowerPoint

Industry Keywords

PharmaceuticalHealthcareAestheticsAdvertising AgenciesCommunications AgenciesCustomer Journey

About the role

Key responsibilities & impact

Collaborate on the planning and execution of marketing strategies for the brands under your responsibility, defining priorities, goals, and performance indicators
Manage campaigns, activations, events, promotional materials, and multichannel initiatives, ensuring brand consistency and excellence in execution
Analyze market data, consumer behavior, competitors, and initiative performance, translating insights into strategic recommendations
Manage the promotional budget, ensuring financial control, efficient resource allocation, and results optimization
Partner with the Sales Force, internal departments, agencies, and suppliers to implement action plans
Lead multidisciplinary projects with autonomy, sound governance, adherence to deadlines, and a focus on continuous improvement

Requirements

What you’ll need

Solid experience in Marketing, preferably in the pharmaceutical, healthcare, or aesthetics sectors
Experience with marketing plans, campaigns, budget management, and performance analysis
Experience managing and liaising with advertising and communications agencies and external partners
Knowledge of market audits, digital marketing, and the customer journey
Advanced proficiency in Excel and PowerPoint
Advanced or fluent English