Senior Product Marketing Manager

Capture One

. Own Go-To-Market for Education end to end, including strategy, positioning, launch, enablement and measurement .

Posted 11/11/2026full-timeCopenhagen • DenmarkSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Go-To-Market strategy and execution for educational software, with a strong focus on collaboration across departments and the ability to analyze market trends and customer needs. Proficient in enabling educators and optimizing product launches while maintaining strong relationships with cross-functional teams.

Highest-signal resume keywords

Go-To-Market StrategyProduct Marketing ManagementCross-Departmental LeadershipMarket ResearchLifecycle Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product LaunchMarket AnalysisCampaign StrategyData AnalysisSoftware Positioning

Soft Skills

Decision MakingRelationship BuildingSelf-MotivationAdaptability

Tools & Technologies

Capture One Software

Industry Keywords

EdtechEducation SectorPhotography ProgramsCreative Software

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Own Go-To-Market for Education end to end, including strategy, positioning, launch, enablement and measurement
Partner with the Senior Product Marketing Manager on Go-To-Market for software releases and product launches
Bring the education angle into software releases and product launches
Collaborate with GTM teams on campaign strategy and content
Define launch metrics and partner with Customer Lifecycle Management and Data teams on post-launch analysis
Lead cross-departmental projects and bring specialist teams together around a shared plan
Conduct market, customer and competitor research with User Experience and Product teams
Provide input on the product roadmap in partnership with Product and Engineering
Travel internationally to meet clients, attend trade shows and represent Capture One
Become an expert with Capture One and stay up to date on the latest features
Understand how photography programs adopt software
Position Capture One for educational institutions
Enable educators who teach Capture One software
Design the path from student in a classroom to professional in their own studio
Take the lead on the Education initiative after ramp-up, without formal authority over involved teams
Work with product marketers to optimize launch operations, product lineup, success metrics and pricing

Requirements

What you’ll need

3+ years of proven experience as a Product Marketing Manager within the software or edtech industry
Experience building a go-to-market from the ground up
Comfort working through ambiguity
Ability to make decisions independently
Ability to build strong cross-team relationships and lead work across departments without direct authority
Self-driven and self-motivated
Ability to travel approximately 20–30 days per year within the US, UK and EU
Excellent English, both written and verbally
Experience marketing to the education sector (nice to have)
Creative software/photo industry experience (nice to have)
Personal interest in photography (nice to have)
Lifecycle marketing experience (nice to have)
Additional major European languages (nice to have)

Benefits

Comp & perks

Top notch hardware equipment
Possibility to borrow photography gear
Network with industry professionals
Mentor program
Time with photo experts
Vibrant and social work culture
Events to attend and bond with the team
Flexible working arrangements to support work-life balance
Paid vacation
Private health insurance
Mental health support
Physical wellbeing support
Commuting benefits, including bike leasing and public transportation discounts
Snacks, coffee, drinks and fruits at the office