Marketing Director – Luxury FMCG

CARAZO ENTERPRISE SL

. Own and execute the international marketing strategy, connecting brand development with sales growth .

Posted 10/13/2026full-timeRemote • Poland, Spain, Mexico, Colombia, Argentina, Dominican RepublicLead💰 $50,000 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in international marketing strategy, brand development, and team leadership, with a strong focus on driving sales growth and managing marketing budgets in regulated industries. Proficient in digital marketing, content creation, and trade marketing, with a proven track record of measurable success in brand awareness and customer acquisition.

Highest-signal resume keywords

International Marketing StrategyBrand DevelopmentDigital MarketingTrade MarketingBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyDigital MarketingContent MarketingSocial Media ManagementPublic RelationsEvent ManagementPerformance MeasurementKPI DefinitionSales GrowthCustomer Acquisition

Soft Skills

LeadershipAnalytical SkillsStrategic ThinkingCommunicationAccountability

Industry Keywords

TobaccoCigarsAlcoholSpiritsWineVapingRegulated IndustriesPremium ProductsLuxury ProductsInternational Markets

About the role

Key responsibilities & impact

Own and execute the international marketing strategy, connecting brand development with sales growth
Lead an international marketing team, agencies, and external partners with clear priorities and accountability
Strengthen Adrian Magnus’s premium positioning through compelling storytelling and a consistent brand experience
Build the marketing calendar and lead campaigns across digital, content, social media, PR, and partnerships
Develop trade marketing programs that help distributors and commercial partners grow the brand in their markets
Oversee international exhibitions, events, product launches, and brand activations
Manage the marketing budget, define KPIs, and turn performance insights into better investment decisions
Work closely with Sales and company leadership to identify opportunities and expand the international presence

Requirements

What you’ll need

At least 3 years as a Marketing Director, Head of Marketing, or CMO
Experience in tobacco, cigars, alcohol—including spirits or wine—or vaping
Proven experience managing an international marketing team and developing a brand across multiple international markets
A track record of measurable growth in sales, brand awareness, customer acquisition, or market share
Strong expertise across brand strategy, digital marketing, content, social media, PR, events, partnerships, and trade marketing
An understanding of marketing restrictions in regulated industries and the ability to build effective campaigns within them
Strong analytical and financial skills, including budget ownership, ROI evaluation, and performance measurement
The ability to turn strategy into clear priorities and ensure consistent execution
Fluent English
Spanish proficiency is an advantage
Experience with premium or luxury products is an advantage
Comfortable working approximately 14:00–22:00 or 15:00–23:00 Madrid time

Benefits

Comp & perks

USD 4,000–5,000 per month + Bonuses of up to $25.000 USD per year, depending on experience, expertise, and demonstrated results
Fully remote work, with a schedule aligned with the international team
Ownership of the marketing function, with the opportunity to shape strategy and lead execution
Direct access to company leadership, giving you a clear voice in the brand’s development
International scope, working with colleagues, distributors, and partners across multiple markets
Creative autonomy, with room to develop distinctive campaigns, partnerships, and brand experiences
Visible business impact, connecting your decisions to the growth of the brand and its sales