Director of Partnerships – UGC, Creator Marketing

Cardiff

. Design and execute the overarching creator partnership roadmap to feed direct-response assets into paid acquisition channels .

Posted 11/2/2026full-timeRemote • United StatesLead💰 $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in managing creator partnerships and influencer programs, with a strong focus on performance marketing metrics and digital advertising rights management. Proven ability to negotiate complex agreements and drive measurable revenue growth while collaborating across creative and marketing teams.

Highest-signal resume keywords

Creator Partnership ManagementPerformance Marketing MetricsNegotiation of Licensing AgreementsBudget ManagementDigital Copyright Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creator OnboardingAsset Turnaround ManagementHook MechanicsCreative Testing FrameworksVideo Editing Workflows

Soft Skills

Relationship ManagementCollaborationCommunity Building

Tools & Technologies

Meta Ads ManagerTikTok Spark AdsGoogle/YouTubeCreative Asset Management Systems

Industry Keywords

Direct-To-Consumer (DTC)User-Generated Content (UGC)Digital Advertising Rights ManagementFTC Disclosure Compliance

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Design and execute the overarching creator partnership roadmap to feed direct-response assets into paid acquisition channels
Oversee creator discovery, relationship management, and community-building across TikTok, Instagram, and YouTube
Establish SOPs for creator onboarding, sample seeding, product fulfillment, and asset turnaround times
Build long-term ambassador relationships with top-performing creators
Lead enterprise-level deal negotiation and establish compensation models
Secure multi-channel usage rights, perpetual licensing, whitelisting/creator licensing access, and exclusivity terms
Manage the partnership and creator production budget, track asset-level ROI, and reduce customer acquisition costs
Collaborate with Performance Media, Brand, and Creative Strategy teams on briefs, hooks, and storyboards
Enforce quality assurance on direct-response fundamentals, including hook retention, problem-solution framing, audio/visual clarity, and CTAs
Direct external creators and internal post-production editors on asset iteration
Direct digital asset library architecture for paid media access
Review ad performance metrics including Thumbstop Rate, Hold Rate, CTR, ROAS, and CPA
Diversify creative formats and scale spend into YouTube Shorts, Pinterest, and programmatic video networks

Requirements

What you’ll need

5+ years of experience leading creator partnerships, influencer programs, or UGC production
Significant experience in a high-growth direct-to-consumer (DTC) brand or performance marketing agency
Proven track record of managing substantial marketing budgets, negotiating complex licensing agreements, and driving measurable revenue growth
Deep command of performance marketing metrics, consumer psychology, hook mechanics, and creative testing frameworks
Strong understanding of IP law, digital copyright, FTC disclosure compliance, and digital advertising rights management
Demonstrated ability to liaise between creative, growth marketing, finance, and legal teams
Experience scaling paid creator whitelisting strategies across Meta Ads Manager, TikTok Spark Ads, and Google/YouTube
Working knowledge of video editing workflows and creative asset management systems
Established industry network of creator agencies, managers, and top-tier UGC creators

Benefits

Comp & perks

Medical, dental, and vision coverage
401(k) plan
Flexible PTO and observed holidays
Remote-first, with support for your home-office setup
Direct access to leadership and to the problems that matter