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Creative Lead
Care of Chan. Generate original and compelling overarching narratives and event themes, experiences, and campaigns tailored to client needs and brand identity .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing creative strategies for events that align with client goals and brand identity, while effectively managing multiple projects and collaborating with diverse teams to ensure seamless execution. Proficient in understanding market trends and client KPIs to drive innovative and impactful event experiences.
Highest-signal resume keywords
Creative Marketing StrategyEvent Concept DevelopmentStrategic ThinkingClient KPI UnderstandingExcellent Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event Strategy DevelopmentProposal CreationBudget ManagementMarket ResearchPortfolio Development
Soft Skills
Problem-SolvingCollaborationProject ManagementAdaptabilityAttention to Detail
Tools & Technologies
KeynotePowerPointGoogle Slides
Industry Keywords
Experiential MarketingBrand ActivationsPublic RelationsCultural TrendsFood Trends
About the role
Key responsibilities & impact- Generate original and compelling overarching narratives and event themes, experiences, and campaigns tailored to client needs and brand identity
- Develop comprehensive creative strategies for events, including messaging, press and audience engagement tactics, and methods to reach client KPIs
- Understand client goals and translate them into actionable event concepts that help reach them and drive ROI
- Ideate all elements of the guest experience, including venue selection, food moments, entertainment, takeaways, and more
- Suggest and recommend thoughtful partners and collaborators
- Research and go on site visits, when needed
- Collaborate with Production to ensure proposals are in line with event budget guardrails
- Stay ahead of industry trends, technologies, and cultural shifts to ensure events are innovative and relevant
- Research current food trends, chefs, and restaurants locally and internationally for proposals
- Create and format decks for internal and client teams, ensuring alignment and consistency across event touchpoints and adherence to company formats, standards, and deadlines
- Incorporate feedback into event proposals as requested
- Handle updating client revisions
- Work in partnership with Creative Lead, production teams, marketing, and sales teams to ensure seamless execution of creative vision within budget guardrails
- Report to the Creative Director
Requirements
What you’ll need- 2+ years in a brand or creative marketing strategy, or similar role—preferably in events, experiential, or advertising
- Exceptional strategic thinking and problem-solving skills
- Finger on the pulse of cultural trends, especially in fashion, design and experiential
- Understanding of typical client KPIs, such as public relations and social media
- General understanding of market costs/rates for vendors and production elements put forth in proposals
- Strong portfolio showcasing PR and marketing campaigns, event concepts, or brand activations
- Excellent communication, writing and presentation skills
- Ability to manage multiple projects in a fast-paced environment
- Proficiency in creative tools (Keynote/PowerPoint, Google Slides, etc.) is a plus
- Love of food and drink
- Contractors and freelancers preferred/suited for the project-based role
Benefits
Comp & perks- Project-based contract role
- Remote work
- Opportunities to work on memorable food events and purpose-driven experiences