Marketing Director

CareDx, Inc.

. Develop and execute an integrated, insight-driven marketing strategy for the Specialty Oncology franchise .

Posted 11/4/2026full-timeRemote • United StatesLead💰 $192,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies for the Specialty Oncology franchise, with a strong focus on data-driven decision-making and cross-functional collaboration. Proficient in translating clinical data into impactful marketing messaging while ensuring compliance with regulatory standards.

Highest-signal resume keywords

Integrated Marketing Strategy DevelopmentOncology Disease State ExpertiseMultichannel Campaign ManagementBudget ManagementMarket Research Methodologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data-Driven Marketing PlansClinical Data TranslationKPI Definition and Dashboard CreationROI Evaluation and OptimizationMarket Insights Application

Soft Skills

LeadershipInfluencing Without AuthorityCross-Functional CollaborationStakeholder EngagementCommunication

Tools & Technologies

Digital Marketing ToolsSales Aids DevelopmentEmail Campaign ManagementWebsite Content CreationField Tools Deployment

Certifications & Qualifications

Bachelor’s DegreeMBA or Advanced Degree Preferred

Industry Keywords

DiagnosticsBiotechPharmaMedical DeviceHIPAA Compliance

About the role

Key responsibilities & impact

Develop and execute an integrated, insight-driven marketing strategy for the Specialty Oncology franchise
Own the annual marketing plan and multi-year brand roadmap
Expand appropriate NavDx adoption across priority HPV-driven cancers and care settings
Identify testing barriers, segment customers, and increase ordering-provider reach, user reactivation, utilization, and workflow integration
Translate franchise priorities into commercial plans for established and emerging use cases
Support continued growth in anal cancer and indication expansion
Use sales performance, ordering behavior, market research, competitive intelligence, field feedback, KOL input, and customer journey analysis to guide decisions
Develop positioning and messaging for healthcare professionals, care teams, KOLs, patients, and other stakeholders
Lead creation and deployment of field tools, sales aids, digital campaigns, speaker materials, email and website content, objection handlers, and competitive resources
Translate clinical and scientific evidence into compliant marketing strategies with Medical Affairs and Clinical Development
Equip Sales and Sales Training teams with strategies, tools, and consistent messaging
Develop coordinated personal and non-personal promotion with the digital marketing center of excellence
Use engagement data and customer behavior to refine channel mix, content sequencing, and campaign effectiveness
Define KPIs and dashboards connecting marketing activity to business outcomes
Evaluate ROI, optimize spend, and allocate resources to high-impact opportunities
Lead cross-functional collaboration across Marketing, Sales, Medical Affairs, Clinical, Market Access, Digital, Product, Compliance, and Operations
Manage agencies and creative partners
Lead materials through Medical-Legal-Regulatory review
Own budget planning, forecasting, tracking, and prioritization

Requirements

What you’ll need

At least 8–10 years of relevant marketing experience in diagnostics, biotech, pharma, or medical device industries
Proven track record of leadership and strategic impact
Experience developing strategic, data-driven marketing plans for complex diagnostic or therapeutic products
Experience engaging healthcare professionals, key opinion leaders, and cross-functional teams
Ability to translate clinical data into compelling promotional messaging
Experience applying market insights to pipeline strategy and lifecycle planning
Familiarity with market research methodologies and ability to lead complex research projects
Experience leading multichannel campaigns, including digital and social media
Experience navigating the MLR review process in a highly regulated environment
Budget management and agency collaboration experience
Experience driving protocol adherence and pull-through
Experience in oncology disease state and an HCP-facing healthcare environment strongly preferred
Familiarity with HIPAA compliance and data privacy regulations
Ability to translate complex clinical or scientific data into clear, impactful marketing strategies
A Bachelor’s degree is required
BA/BS in Life Sciences, Molecular Biology, or Clinical Science strongly preferred
MBA or other advanced degree preferred
Ability to work effectively across Product, Sales, Clinical, Medical Affairs, and Regulatory
Ability to influence without authority in a matrixed organization

Benefits

Comp & perks

Additional discretionary bonuses/incentives may be available
Restricted stock units may be available
Equal Opportunity Employer
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