Marketing Director – H&N Cancer

CareDx, Inc.

. Lead marketing for NavDx within CareDx's Specialty Oncology franchise .

Posted 11/4/2026full-timeRemote • United StatesLead💰 $192,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing strategies for diagnostics and therapeutic products, with a strong focus on oncology. Proven ability to translate clinical data into impactful messaging while managing cross-functional collaboration and adhering to regulatory standards.

Highest-signal resume keywords

Strategic Marketing LeadershipMultichannel Campaign DevelopmentMarket Research MethodologiesBudget ManagementOncology Disease State Expertise

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data-Driven Marketing PlansClinical Data TranslationKPI Definition and MeasurementOmnichannel PromotionMLR Review Process Navigation

Soft Skills

Influencing Without AuthorityCollaborationInnovative ThinkingResults OrientationTeamwork

Tools & Technologies

Digital Marketing ToolsSales AidsField ToolsEmail CampaignsWebsite Content Management

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Degree Preferred

Industry Keywords

DiagnosticsBiotechPharmaMedical DeviceHIPAA Compliance

About the role

Key responsibilities & impact

Lead marketing for NavDx within CareDx's Specialty Oncology franchise
Develop and execute an integrated, insight-driven marketing strategy
Own the annual marketing plan and multi-year brand roadmap
Expand appropriate NavDx adoption across priority HPV-driven cancers and care settings
Identify testing barriers, segment customers, and develop adoption and utilization strategies
Develop commercial plans for established and emerging use cases
Support growth in HPV-driven head and neck cancer and indication expansion
Use sales performance, ordering behavior, market research, competitive intelligence, field feedback, KOL input, and customer journey analysis to guide decisions
Develop positioning and messaging for healthcare professionals, care teams, KOLs, patients, and other stakeholders
Lead creation and deployment of field tools, sales aids, digital campaigns, speaker materials, email and website content, objection handlers, and competitive resources
Translate clinical and scientific evidence into clear, compliant marketing strategies
Collaborate with Sales and Sales Training on customer-facing strategies, tools, messaging, and feedback loops
Develop coordinated personal and non-personal omnichannel promotion with the digital marketing center of excellence
Define KPIs and dashboards, measure campaign effectiveness, evaluate ROI, optimize spend, and allocate resources
Lead cross-functional collaboration across Marketing, Sales, Medical Affairs, Clinical, Market Access, Digital, Product, Compliance, and Operations
Manage agencies and creative partners
Lead materials through Medical-Legal-Regulatory review
Own budget planning, forecasting, tracking, and prioritization

Requirements

What you’ll need

At least 8–10 years of relevant marketing experience in diagnostics, biotech, pharma, or medical device industries
Proven track record of leadership and strategic impact
Experience developing strategic, data-driven marketing plans for complex diagnostic or therapeutic products
Experience engaging healthcare professionals, key opinion leaders, and cross-functional teams
Ability to translate clinical data into compelling promotional messaging
Ability to apply market insights to inform pipeline strategy and optimize lifecycle planning
Familiarity with market research methodologies and ability to lead complex research projects
Experience leading multichannel campaigns, including digital and social media
Experience navigating the MLR review process in a highly regulated environment
Experience with budget management, agency collaboration, protocol adherence, and pull-through
Experience in oncology disease state and an HCP-facing healthcare environment is strongly preferred
Familiarity with HIPAA compliance and data privacy regulations is essential
Ability to translate complex clinical or scientific data into clear, impactful marketing strategies
Bachelor's degree required
BA/BS in Life Sciences, Molecular Biology, or Clinical Science strongly preferred
MBA or other advanced degree preferred
Ability to influence without authority and work effectively in a matrixed organization
Strategic agility, results orientation, leadership, collaboration, teamwork, and innovative thinking

Benefits

Comp & perks

Additional discretionary bonuses/incentives may be available
Restricted stock units may be available
Equal Opportunity Employer
E-Verify program participation