Product Marketing Manager

Carlisle Companies Incorporated

. Develop and implement brand marketing strategy aligned with corporate growth, financial goals, and sales initiatives .

Posted 11/6/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing brand marketing strategies, managing marketing budgets, and executing digital and traditional marketing campaigns. Proficient in analyzing campaign metrics and leveraging insights to drive demand generation and product commercialization.

Highest-signal resume keywords

Brand Marketing Strategy DevelopmentDigital Demand GenerationContent Development for Marketing CampaignsSalesforce and Google Analytics ProficiencyCustomer Journey Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyDigital MarketingContent DevelopmentCampaign Metrics AnalysisProduct CommercializationSEOSEMABMData AnalysisVoice-of-Customer Research

Soft Skills

Strong Communication SkillsTeam CollaborationSelf-MotivatedOrganizational SkillsConsensus Building

Tools & Technologies

SalesforceGoogle AnalyticsMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint

Industry Keywords

Construction IndustryBuildersContractorsArchitectsMarketing Management

About the role

Key responsibilities & impact

Develop and implement brand marketing strategy aligned with corporate growth, financial goals, and sales initiatives
Develop and lead execution of annual marketing plans
Manage annual marketing spend
Lead brand loyalty programs to drive engagement, revenue, and return on investment
Generate demand through digital and traditional channels and measure results against key metrics
Coordinate targeted ABM, SEO, SEM, and digital advertising campaigns with digital marketing
Track campaign metrics through relevant dashboards and report results
Support integration of Carlisle brands and products sold into the commercial channel
Develop website, email, social media, public relations, advertising, tradeshow, sales-aid, and published-article content
Identify and evaluate new product opportunities
Lead commercialization and launch of new products
Monitor competitive activity and adjust strategies to maximize share growth
Support brand partners with marketing and merchandising programs
Ensure external-facing materials meet brand standards and positioning
Lead qualitative and/or quantitative voice-of-customer research
Support product launches and collaborate with Product Management on product planning and commercialization
Develop deep understanding of commercial markets and customers
Participate in and support company COS initiatives with a lean mindset
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business or related field
Five (5) years of marketing experience, with demonstrated management experience or equivalent experience in a fast-paced agency setting
Experience and/or aptitude developing content for traditional and digital marketing campaigns
Experience assessing and launching sales enablement tools and processes
Experience partnering with business leads and creative teams to deliver quality content and meet deadlines
Demonstrated experience and success with digital demand generation that drives business results
Self-motivated, well-organized team player with strong communication skills and a bias for action
Strong collaborator able to drive consensus and articulate program recommendations and trade-offs to senior executives
Deep customer-journey-minded approach to digital, social media, and website development
Understanding of website metrics, data analysis, and reporting tools
Knowledge of Salesforce and Google Analytics
Strong background in Microsoft Word, Excel, and PowerPoint
Preferred: Master’s degree in Marketing, Communications, Business or related field
Preferred: Experience in the construction industry with builders, contractors, and architects
Ability to work independently with minimal supervision and maintain regular virtual communication
Reliable high-speed internet connectivity and a dedicated, secure, ergonomically appropriate home office
Availability during Monday–Friday, 8am–5pm standard business hours, with occasional flexibility across time zones
Compliance with company policies on data security, confidentiality, and remote work standards

Benefits

Comp & perks

Safety, inclusion, career growth development, tuition assistance, and excellent benefits
Remote work arrangement with dedicated home office support expectations
Travel for team meetings, trainings, or company events
Reasonable accommodation for qualified individuals with disabilities
Flexible scheduling for meetings across time zones or critical business needs