Product Marketing Manager

Carlisle Companies Incorporated

. Develop and implement brand marketing strategy aligned with corporate growth and financial goals .

Posted 11/6/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing brand marketing strategies, managing marketing budgets, and leading digital and traditional marketing campaigns. Proficient in analyzing campaign metrics and collaborating with cross-functional teams to drive customer engagement and revenue growth.

Highest-signal resume keywords

Brand Marketing Strategy DevelopmentDigital Demand GenerationContent Development for Marketing CampaignsSalesforce and Google Analytics ProficiencyCollaboration with B2B Audiences

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyCampaign ManagementData AnalysisSEOSEMContent DevelopmentProduct LaunchMarket ResearchBudget ManagementSales Enablement Tools

Soft Skills

Strong Communication SkillsTeam CollaborationSelf-MotivatedOrganizational SkillsBias for Action

Tools & Technologies

SalesforceGoogle AnalyticsMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint

Industry Keywords

B2B MarketingConstruction IndustryCustomer JourneyBrand Loyalty ProgramsAccount Based Marketing

About the role

Key responsibilities & impact

Develop and implement brand marketing strategy aligned with corporate growth and financial goals
Develop and lead execution of annual marketing plans for the brand
Manage annual marketing spend
Lead brand loyalty programs to drive engagement, revenue, and return on investment
Generate demand through digital and traditional channels and measure results against key metrics
Coordinate targeted Account Based Marketing, SEO, SEM, and related digital advertising campaigns
Track campaign metrics through relevant dashboards and report results
Support integration of Carlisle brands and products sold into the commercial channel
Develop and support content for websites, email, social media, public relations, advertising, tradeshows, sales aids, and published articles
Identify and evaluate new product opportunities
Lead commercialization and launch of new products
Monitor competitive activity and adjust strategies to maximize share growth
Support brand partners with marketing and merchandising programs
Ensure external-facing materials meet brand standards and positioning
Lead voice-of-customer research to determine needs and identify opportunities
Support product launches and collaborate with Product Management on new product planning and commercialization
Develop understanding of commercial markets and customers
Participate in and support company COS initiatives, with focus on developing a lean mindset
Work with B2B audiences including architects, consultants, and contractors

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business or related field
Five (5) years of marketing experience, with demonstrated management experience or equivalent experience in a fast-paced agency setting
Experience and/or aptitude developing content for traditional and digital marketing campaigns
Experience assessing and launching sales enablement tools and processes
Experience partnering with business leads and creative teams to deliver quality content and meet deadlines
Demonstrated success with digital demand generation that drives business results
Self-motivated, well-organized team player with strong communication skills and a bias for action
Strong collaboration skills, ability to drive consensus, and ability to articulate program recommendations and trade-offs to senior executives
Customer-journey-minded approach to digital, social media, and website development
Understanding of website metrics, data analysis, and reporting tools
Knowledge of Salesforce and Google Analytics
Strong background in Microsoft Word, Excel, and PowerPoint
Ability to work independently with minimal supervision
Reliable high-speed internet connectivity and a dedicated home office
Compliance with data security, confidentiality, and remote work standards
Ability to work Monday–Friday, 8am–5pm, with occasional flexibility across time zones or critical business needs
Willingness to travel for team meetings, trainings, or company events
Preferred: Master’s degree in Marketing, Communications, Business or related field
Preferred: Experience in the construction industry with builders, contractors, and architects

Benefits

Comp & perks

Safety, inclusion, career growth development, tuition assistance, and excellent benefits
Dedicated, secure, and ergonomically appropriate home office environment
Remote work standards
Travel for team meetings, trainings, or company events
Reasonable accommodation for qualified individuals with disabilities
Flexible scheduling to accommodate meetings across time zones or critical business needs