Growth Manager

Carmoola

. Own Meta paid media end to end, including account structure, budgets, scaling and kill rules .

Posted 10/9/2026full-timeLondon • United KingdomMid-LevelSenior💰 £60,000 - £70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on Meta and Google Ads, including budget management, campaign scaling, and A/B testing. Capable of analyzing conversion rates and funnel performance while collaborating with cross-functional teams to optimize paid media strategies.

Highest-signal resume keywords

Meta Ads ManagementGoogle Ads ManagementA/B TestingConversion Rate Optimization (CRO)Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign ScalingFunnel AnalysisChannel Mix OptimizationBudget Management

Soft Skills

Analytical ThinkingCuriositySelf-StarterStakeholder CommunicationCreative Assessment

Tools & Technologies

Funnel.ioLooker StudioAI ToolsCRM SystemsLanding Page Testing

Industry Keywords

FintechLead-GenDTCConsumer SubscriptionAffiliate Marketing

About the role

Key responsibilities & impact

Own Meta paid media end to end, including account structure, budgets, scaling and kill rules
Manage Google Ads, oversee the agency partner and challenge its work
Monitor CPA and funnel performance, identifying issues early
Partner with the creative strategist on creative testing and channel decisions
Shape the channel mix and test or launch new channels
Own the landing-page testing programme and plan, analyze and implement A/B test winners
Develop a testing roadmap across messaging, layout, offers and customer journeys
Collaborate with product, design and data to improve paid-media conversion
Potentially contribute to CRM and connect paid media, landing pages and customer communications
Own the weekly performance report and explain results, causes and next steps
Document experiments and learnings
Report directly to the Head of Growth
Progressively bring paid search in-house and expand ownership into new channels and CRM

Requirements

What you’ll need

3–5 years in performance or growth marketing, mostly in-house, at a fintech, lead-gen, DTC or consumer subscription brand
Experience with both Meta and Google Ads, including meaningful budgets, account structures and campaign scaling
Understanding of channel mix and interest in testing new channels
Strong understanding of CPA, conversion rates and funnel drop-off
Analytical, curious and able to investigate performance changes
Fast learner who uses AI tools to work smarter, test ideas and learn new skills
Self-starter able to set priorities and keep stakeholders informed
Ability to assess, brief and test creative
Ability to utilise AI and question its output; experience building tools and systems to automate workflows and support daily decisions
A/B testing, CRO, Funnel.io, Looker Studio or similar, regulated financial services, new-channel scaling, TikTok, affiliate marketing, SEO or GEO are advantageous

Benefits

Comp & perks

30 days annual leave, plus bank holidays and an extra day off on your birthday
Hybrid working: three days a week (Tue-Thu) in the London office
Private healthcare
5% employer matched pension contribution
Real ownership of paid channels and landing pages, with a clear path to grow the role
Budget for AI and testing tools
Culture of trust, kindness and ownership