Senior Trade Marketing Analyst – Merchandising

Carol Beauty Cosmeticos

. Plan, develop, and oversee the production of merchandising materials aligned with brand strategies and channel needs .

Posted 11/9/2026full-timeCuritiba • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing merchandising materials and trade marketing strategies, with a strong focus on performance indicators and effective communication across departments. Proficient in budget management and inventory control to optimize promotional material execution.

Highest-signal resume keywords

Merchandising ManagementTrade Marketing ExperiencePerformance Indicators ManagementMicrosoft Office ProficiencyOrganizational Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Merchandising Materials DevelopmentBudget ManagementInventory ControlPerformance AnalysisKPI Management

Soft Skills

Excellent Communication SkillsStrong Organizational Skills

Certifications & Qualifications

Bachelor’s Degree in Business AdministrationBachelor’s Degree in MarketingBachelor’s Degree in Commercial Management

Industry Keywords

Promotional MaterialsPoint-of-Sale MaterialsField Team OperationsExecution QualityAgile Communication

About the role

Key responsibilities & impact

Plan, develop, and oversee the production of merchandising materials aligned with brand strategies and channel needs
Manage the merchandising materials budget, tracking investments and identifying efficiency opportunities
Control promotional materials inventory with the logistics operator, monitoring availability, turnover, and replenishment
Oversee field team operations, ensuring alignment with the merchandising plan and commercial priorities
Monitor the implementation of materials at points of sale, ensuring quality and adherence to the plan
Monitor routes, store coverage, visit frequency, and team productivity
Track in-store execution indicators, identifying opportunities and directing action plans
Develop management analyses and reports on performance, productivity, and execution quality
Ensure alignment among Merchandising, Trade Marketing, and Sales through agile and integrated communication

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Marketing, Commercial Management, or a related field
Experience in Merchandising and Trade Marketing
Knowledge of promotional and point-of-sale materials
Experience managing performance indicators and KPIs
Proficiency in Microsoft Office
Strong organizational skills to manage multiple deadlines and deliverables
Excellent communication skills and the ability to coordinate requests with various departments and partners

Benefits

Comp & perks

Meal allowance of BRL 42.00 per business day (Caju Card)
Food allowance of BRL 150.00 per month (Caju Card)
Bradesco Health Insurance with copayment
Dental insurance with no monthly premium for employees
Wellhub to support your health and well-being
Free consultations with a psychologist and nutritionist
Pet health insurance
Birthday month day off
Partnerships Club with discounts at universities, language schools, and various establishments
Exclusive discounts on Skelt, Creamy, and The Joy Lab products
Collaborative, dynamic, and challenging environment for those who enjoy building, testing, and innovating