Data Analyst

CarParts.com

. Analyze marketing campaign performance across channels including email, paid media, SEO, and loyalty programs to measure incremental impact and ROI .

Posted 10/14/2026full-timeLong Beach • California • United StatesJuniorMid-Level💰 $80,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing analytics, including A/B testing methodologies, web analytics tools, and data visualization. Proficient in SQL and Excel for data analysis, with the ability to translate complex data into actionable insights for stakeholders.

Highest-signal resume keywords

Marketing AnalyticsA/B Testing MethodologiesSQL ProficiencyGoogle Analytics / GA4Data Visualization Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisStatistical AnalysisWeb AnalyticsA/B TestingSQLExcelPythonData VisualizationSEO MetricsE-commerce Marketing Data

Soft Skills

Communication SkillsCollaboration

Tools & Technologies

Google AnalyticsGA4BigQueryTableauLookerPower BIAdobe Analytics

Industry Keywords

Marketing Campaign PerformanceCustomer Journey MappingKey Performance IndicatorsIncremental ImpactReturn on Investment

Tech Stack

Tools & technologies

BigQueryPythonSQLTableau

About the role

Key responsibilities & impact

Analyze marketing campaign performance across channels including email, paid media, SEO, and loyalty programs to measure incremental impact and ROI
Design, execute, and analyze A/B and multivariate tests across website pages, landing pages, and marketing funnels
Define test hypotheses, sample sizes, success metrics, and statistical significance thresholds
Monitor and report on key website KPIs including traffic, bounce rate, conversion rate, average order value, and session-level behavior
Utilize web analytics platforms (Google Analytics / GA4, BigQuery) to uncover user behavior patterns and identify optimization opportunities
Map and analyze customer journeys across the site to identify friction points and drop-off areas
Build and maintain dashboards and reports to communicate marketing and website performance to stakeholders
Translate business questions into analytical projects, conduct end-to-end analysis, and communicate actionable insights
Collaborate with cross-functional teams to integrate test results and analytics findings into marketing strategy

Requirements

What you’ll need

Bachelor's or Master's degree in Data Analytics, Statistics, Marketing, Business Analytics, or a related quantitative field
2 years of professional experience in marketing analytics, web analytics, or a related analytical role
Proficiency in SQL and Excel for data extraction, analysis, and reporting
Familiarity with Python for statistical analysis
Hands-on experience with web analytics tools (Google Analytics / GA4, BigQuery, or Adobe Analytics)
Experience with e-commerce or retail marketing data
Knowledge of SEO/SEM metrics and best practices
Strong understanding of A/B testing methodologies, statistical significance, and experimentation best practices
Experience with data visualization tools (Tableau, Looker, Power BI, or similar)
Good communication skills and ability to translate data into actionable insights for non-technical stakeholders