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Cars & Bids

Lifecycle Marketing Manager

Cars & Bids

. Own all email marketing at Cars & Bids, including automated lifecycle flows, newsletters, promotions, and event sends .

Posted 11/9/2026full-timeRemote • United StatesMid-LevelSenior💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email marketing lifecycle management, leveraging HubSpot for complex workflows and segmentation. Strong writing skills and data-driven decision-making are essential for optimizing user journeys and achieving business results.

Highest-signal resume keywords
HubSpot ExperienceLifecycle MarketingEmail CopywritingSegmentation SkillsDeliverability Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Lifecycle MarketingCRM ManagementEmail MarketingSegmentationCustom CodeAPI IntegrationsWebhooksData AnalysisSQL
Soft Skills
Strong Writing AbilityAdaptability in Tone
Tools & Technologies
HubSpotData WarehouseReverse ETL
Industry Keywords
B2B MarketingB2C MarketingTwo-Sided MarketplaceAuction ExperienceAutomotive Experience

Tech Stack

Tools & technologies
ETLSQL

About the role

Key responsibilities & impact
  • Own all email marketing at Cars & Bids, including automated lifecycle flows, newsletters, promotions, and event sends
  • Map, build, and run buyer and seller journeys in HubSpot, including onboarding, seller education, submission, re-engagement, repeat sellers, bidder activation, and post-sale
  • Build behavioral segments based on site usage and create corresponding dynamic content
  • Write email copy and short, timed nudges
  • Build workflows across the product and tools using custom code, APIs, and webhooks
  • Connect customers with sales and auction teams at the appropriate moment
  • Keep the seller pipeline in HubSpot clean and moving
  • Own deliverability and list health
  • Launch, monitor, test, and report on user journeys, submissions, sales, and site activity

Requirements

What you’ll need
  • 4-7 years in lifecycle, CRM, or marketing automation, owning programs end to end
  • Deep HubSpot experience: complex branching workflows, custom properties and objects, custom code, and API and webhook integrations with other tools
  • Startup experience
  • Strong segmentation instincts
  • Comfort working with data and engineering on how the data gets to you
  • Strong writing ability and ability to shift tone for different audiences
  • Deliverability experience at scale
  • Habit of tying every program back to a business result
  • B2B background preferred; B2C a plus
  • Passion for cars
  • Nice to have: SQL
  • Nice to have: two-sided marketplace, auction, or automotive experience
  • Nice to have: SMS and push
  • Nice to have: experience connecting HubSpot to a data warehouse or with reverse ETL

Benefits

Comp & perks
  • True remote flexibility
  • Competitive compensation
  • Equity
  • Room to grow