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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in retail media product management, focusing on ad serving, targeting, and revenue growth through data-driven decision-making and stakeholder collaboration. Proven ability to lead cross-functional teams and communicate effectively with technical and commercial partners.
Highest-signal resume keywords
Retail Media ExperienceProduct Management ExperienceAd Serving KnowledgeStakeholder Management SkillsData Analysis and Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Direction SettingCampaign Performance AnalysisAI Opportunities IdentificationRevenue Growth StrategiesAd Targeting MechanicsPerformance Data InterrogationTest Design and Hypothesis FormationMarketplace AnalysisIntegration Trade-offsPricing Mechanics
Soft Skills
Clear CommunicationStakeholder EngagementCommercial Awareness
Tools & Technologies
Ad Serving PlatformsAI ToolsCRM Monetization Tools
Industry Keywords
Marketplace ExperienceSponsored AdsOnsite MediaTwo-Sided Product ExperienceAutomotive Industry Knowledge
About the role
Key responsibilities & impact- Set the product direction for Carwow's retail media products
- Lead discovery with advertisers and internal teams through interviews, campaign data and marketplace analysis
- Identify and test AI opportunities in advertising products, including targeting, relevancy and recommendations
- Partner with the Technical Engineering Manager, Designer and engineers to ship well-scoped solutions with clear success metrics
- Manage the backlog with commercial awareness, prioritising revenue, advertiser performance and consumer relevance
- Work with engineers on ad serving, targeting, pricing and measurement
- Make build, buy and integrate trade-offs
- Own measurement and run controlled tests to prove revenue impact without harming consumer experience
- Use campaign and marketplace performance data to guide decisions
- Align product, engineering, commercial, campaign operations and marketing teams
- Communicate strategy and trade-offs to leadership and stakeholders
- Support commercial partner conversations, capability deep-dives, roadmap discussions and strategic accounts
Requirements
What you’ll need- Proven retail media experience is a prerequisite
- Experience building or owning sponsored ads, onsite media or audience products at a marketplace, retailer or ad tech business
- 5+ years of product management experience
- Evidence of growing advertising revenue or advertiser performance
- Understanding of ad serving, targeting, auction and pricing mechanics, APIs and tracking
- Ability to discuss architecture and trade-offs credibly with engineers
- Ability to interrogate performance data, design tests and form hypotheses independently
- Strong stakeholder management skills with commercial teams, technical partners, advertisers and senior leaders
- Clear written and verbal communication
- Nice to have: automotive, marketplace or two-sided product experience
- Nice to have: hands-on AI tools use and experience shipping AI-powered features
- Nice to have: ad serving platforms, offsite media or CRM monetisation experience
- Nice to have: taking new products to market, including pricing, GTM planning and launch
- Right to work in the job location without sponsorship
- Ability to work hybrid with 3 days per week in the office
Benefits
Comp & perks- Hybrid working
- Competitive salary
- Matched pension contributions
- Share options
- Bupa Private Healthcare
- Eyecare vouchers
- Life Assurance
- Monthly coaching sessions with Spill
- Enhanced holiday package
- Bank Holidays
- 28 days annual leave
- 1 day for your wedding
- 1 day off when you move house
- 30 days annual leave from the third year anniversary
- 35 days annual leave from the tenth year anniversary
- Option to buy 3 extra days of holiday per year
- Work from abroad for a month
- Inclusive parental, partner and shared parental leave
- Fertility treatment and pregnancy loss policies
- Bubble childcare support and discounted nanny fees
- Latest tech (MacBook or Surface)
- Up to £500/€550 home office allowance
- Generous learning and development budget
- Regular social events
- Referral bonuses