VP Marketing

Cast AI

. Own global marketing strategy, organization, budget, agency investment, and operating model .

Posted 11/4/2026full-timeRemote • Florida • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in global marketing strategy, demand generation, and product marketing within B2B technology sectors, leveraging AI and automation to enhance marketing effectiveness and drive revenue growth.

Highest-signal resume keywords

B2B Technology Marketing LeadershipDemand GenerationProduct MarketingBudget OwnershipAI and Automation in Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Global Marketing StrategyQualified Pipeline ManagementCustomer AcquisitionRevenue ContributionMarket SegmentationPositioning and MessagingCampaign Performance AnalysisForecastingPerformance ReviewsCross-Functional Collaboration

Soft Skills

Exceptional Written CommunicationExceptional Verbal CommunicationDecision-Making with Imperfect InformationLeadership DevelopmentCultural Building

Tools & Technologies

B2B Marketing SystemsRevenue Operations ToolsAttribution SoftwareCampaign Management ToolsAutomation Platforms

Industry Keywords

SaaSCloud InfrastructureDeveloper ToolsDataEnterprise SoftwareInternational MarketsCustomer Journey PerformanceAgency ManagementHigh-Growth EnvironmentTechnical Products Marketing

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own global marketing strategy, organization, budget, agency investment, and operating model
Lead the international team across Product Marketing, Demand Generation, Digital, Content, Field and Partner Marketing, Customer Marketing, Lifecycle, and Marketing Operations
Connect market and customer understanding with positioning, demand creation, sales activation, product adoption, and measurable revenue outcomes
Report directly to the CEO and collaborate with Product, Sales, Customer Success, Revenue Operations, and regional leaders
Own ICP, segmentation, buyer and user understanding, positioning, messaging, category narrative, and competitive strategy
Translate company and product strategy into priorities across products, segments, regions, and routes to market
Partner with Product Management on launches, adoption, customer discovery, market feedback, and go-to-market motions
Own demand programs and marketing contribution to qualified pipeline, customer acquisition, expansion, and revenue
Partner with BDR and Sales leadership on acceptance criteria, routing, follow-up, enablement, and feedback
Set the marketing operating model, budget, organizational design, planning cadence, and performance standards
Develop functional leaders, clarify decision rights, hire selectively, and build a culture of high ownership and continuous learning
Establish customer journey performance definitions and reporting with Revenue Operations and Sales Operations
Use attribution, customer research, product usage, win/loss analysis, campaign performance, Sales, Product, and Customer Success feedback to drive decisions
Use AI and automation to improve research, content quality, personalization, signal interpretation, campaign execution, and team productivity
Create repeatable workflows combining automation with human ownership, judgment, and review
Deliver a unified global marketing strategy, focused demand portfolio, reliable performance reporting, effective cross-functional operating cadence, and a strong marketing organization

Requirements

What you’ll need

Significant B2B technology marketing leadership experience in a high-growth SaaS, cloud infrastructure, developer tools, data, AI, or enterprise software company
Experience building or transforming global marketing organizations and developing functional leaders
Direct accountability for qualified pipeline, customer acquisition, revenue contribution, and marketing efficiency
Depth across Product Marketing and Demand Generation
Experience marketing complex technical products to practitioners, technical leaders, economic buyers, and enterprise buying committees
Experience operating across North America, Europe, and additional international markets
Strong financial and operating discipline, including budget ownership, forecasting, prioritization, agency management, and performance reviews
Fluency with modern B2B marketing and revenue systems
Evidence of using AI and automation to improve marketing quality, speed, personalization, or insight
Exceptional written and verbal communication
Comfort working directly with founders and executives and making decisions with imperfect information
Fluent English, written and spoken
Must complete a standard background check at the final stage
Cast AI does not provide visa sponsorship or work permits

Benefits

Comp & perks

Flexible, remote-first global environment
Competitive executive compensation and equity
Learning budget for professional and personal growth
Team-building budget and company events
Equipment budget
Opportunity to lead global marketing for a category-defining infrastructure company
Direct partnership with founders, executives, Product, Sales, and a global team of cloud and AI infrastructure experts