Senior Media Manager

CAST

. Turn Marketing Director campaign plans into builds covering audiences, placements, flighting, and budgets .

Posted 10/28/2026full-timeRemote • United StatesSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid media campaigns across platforms such as Meta Ads Manager and TikTok Ads Manager, with a strong focus on budget management, performance analysis, and collaboration with creative teams. Possesses analytical skills to interpret campaign data and communicate insights effectively to diverse stakeholders.

Highest-signal resume keywords

Paid Media ExperienceMeta Ads ManagerTikTok Ads ManagerCampaign OptimizationAnalytical Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ManagementBudget ManagementData AnalysisTargetingBiddingCreative TestingPerformance ReportingAttributionConversion TrackingUTM Management

Soft Skills

Clear CommunicationCollaborationCuriosity

Tools & Technologies

Reddit AdsProgrammatic DSPsThe Trade DeskDV360StackAdapt

Industry Keywords

Local Audience GrowthMulti-Market CampaignsPodcast MarketingSubscription Media ProductsGeo-Targeted Advertising

About the role

Key responsibilities & impact

Turn Marketing Director campaign plans into builds covering audiences, placements, flighting, and budgets
Handle one-off paid requests from individual cities from strategy and setup through reporting
Analyze campaign data and recommend budget shifts, tests, and pullbacks
Partner with city teams to align campaigns with local audience-growth needs
Set up, launch, and manage campaigns end to end in Meta Ads Manager, TikTok Ads Manager, Reddit Ads, and programmatic DSPs
Own targeting, bidding, pacing, and budget management across local markets
Optimize campaigns by shifting budgets, refreshing creative, and adjusting bids and targeting
Test creative, audiences, placements, and landing pages while documenting learnings
Collaborate with creative teams on platform-native ads
Maintain tracking, pixels, conversion events, and UTMs
Build performance reporting with the Senior Data Analyst using CPA, ROAS, cost per subscriber, and reach
Deliver weekly and monthly performance updates and explain results to city and network teams
Monitor industry changes and communicate implications for City Cast

Requirements

What you’ll need

6–8 years of hands-on paid media experience
Deep, recent experience running campaigns in Meta and TikTok
Working knowledge of Reddit Ads and at least one programmatic DSP (The Trade Desk, DV360, StackAdapt, or similar)
Track record of managing meaningful budgets across multiple campaigns or markets
Comfort with pixels, conversion APIs, UTMs, attribution, and measurement limitations
Strong analytical skills and experience partnering with analysts or data teams
Ability to communicate clearly and explain campaign performance to non-marketers
Curiosity about local news and its audiences
Experience marketing podcasts, newsletters, or subscription media products (nice to have)
Experience with audio, CTV, or podcast advertising (nice to have)
Familiarity with geo-targeted, multi-market campaigns (nice to have)

Benefits

Comp & perks

Full-time employment
Remote work
Excellent benefits
Equal opportunity employer committed to diversity