Senior Business Development Representative

Castlight Health

. Work marketing-sourced leads from webinars, events, content, and inbound demo requests .

Posted 10/7/2026full-timeRemote • United StatesSenior💰 $89,641 - $134,461 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing marketing-sourced leads and executing multi-touch outreach strategies while maintaining CRM hygiene. Proven ability to engage with senior buyers and contribute to account-based marketing initiatives.

Highest-signal resume keywords

3+ Years In SDR/BDR/ADR RoleExperience In HR TechFamiliarity With SalesforceExperience Working Marketing-Sourced ProgramsClear, Direct Writing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead QualificationMulti-Touch OutreachAccount ResearchPipeline ManagementMeeting Booking

Soft Skills

CoachabilityCuriosityDiscipline

Tools & Technologies

SalesforceHubSpotSales Engagement Tools

Industry Keywords

HealthcareEmployer BenefitsDigital HealthBenefits DirectorsHR Executives

About the role

Key responsibilities & impact

Work marketing-sourced leads from webinars, events, content, and inbound demo requests
Run multi-touch outreach sequences by phone, email, and LinkedIn, tailored by vertical and persona
Qualify interest against Castlight's ICP and book discovery meetings for Account Executives
Research target accounts and buying committees to personalize outreach for ABM programs
Maintain clean Salesforce and HubSpot records, including activity, stages, and handoff notes
Align with marketing on effective messages, objections, and converting lead sources
Support event follow-up through pre-event outreach and post-event meeting conversion
Share successful messaging, approaches, and best practices with the ADR team
Ramp on messaging and personas, consistently book qualified meetings, hit individual targets, improve team approaches, and contribute to campaign planning

Requirements

What you’ll need

3+ years in an SDR/BDR/ADR role, or a customer-facing role with a strong prospecting component
Comfort with senior buyers, including benefits directors and HR executives
Track record of consistently hitting pipeline and meeting goals
Clear, direct writing
Discipline with CRM hygiene and pipeline activity
Curiosity about healthcare and employer benefits, and willingness to learn a complex category quickly
Coachability: seeking feedback and acting on it
Experience in HR tech, benefits, health plans, or digital health (nice to have)
Familiarity with Salesforce, HubSpot, and sales engagement tools (nice to have)
Experience working marketing-sourced or ABM programs (nice to have)