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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing multi-channel marketing campaigns, including digital marketing and content marketing, while effectively managing project timelines and stakeholder communications. Proficient in analyzing campaign performance and optimizing marketing strategies to align with business objectives in the consumer health and nutraceuticals sectors.
Highest-signal resume keywords
B2B Marketing ExperienceProject Management SkillsAnalytical SkillsCross-Functional CollaborationDigital Marketing Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Multi-Channel MarketingContent MarketingCampaign Performance AnalysisMarket MonitoringCustomer Success Story DevelopmentWebinar ExecutionDigital Asset CreationStakeholder CommunicationMarketing PlanningVoice of Customer Initiatives
Soft Skills
Organizational SkillsCollaborative Mindset
Tools & Technologies
Website ManagementLanding Page DevelopmentPaid Media Management
Industry Keywords
Consumer HealthNutraceuticalsOTCCDMO
About the role
Key responsibilities & impact- Execute multi-channel marketing campaigns, including digital marketing, content marketing, webinars, paid media, trade shows, and customer events aligned to Self-Care priorities
- Coordinate campaign timelines, deliverables, approvals, and stakeholder communications
- Contribute to market monitoring, marketing planning support, Voice of Customer initiatives, and campaign positioning development
- Coordinate development and execution of case studies, presentations, capability materials, webinars, customer success stories, and digital assets
- Partner with subject matter experts and Corporate Marketing to translate technical capabilities into customer-facing messaging
- Support website updates, landing pages, campaign assets, and digital marketing activities
- Monitor campaign performance and identify optimization opportunities
- Support sales enablement and cross-functional marketing programs
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Life Sciences, Communications, or related field
- 3+ years of B2B marketing experience within consumer health, nutraceuticals, OTC or CDMO industries
- Ability to translate business objectives and customer needs into compelling marketing outputs across multiple channels
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
- Collaborative mindset with demonstrated ability to work across cross-functional teams
- Analytical approach with the ability to interpret performance data and identify opportunities for improvement
Benefits
Comp & perks- Defined career path with annual performance reviews and feedback process
- Diverse and inclusive culture
- Potential for career growth on an expanding team
- Competitive paid time off plus 8 paid holidays
- Community engagement and green initiatives
- Medical, dental, and vision benefits effective day one of employment
- Tuition reimbursement
