Marketing Communications Consultant

Caterpillar Inc.

. Lead development and execution of the Rental Power marketing campaign .

Posted 11/9/2026full-timeIrving • Texas • United StatesJuniorMid-Level💰 $97,530 - $146,290 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing campaigns, utilizing analytics and customer insights to optimize performance. Proficient in creating compelling content and managing communications across various channels while ensuring alignment with brand voice.

Highest-signal resume keywords

Marketing Campaign DevelopmentContent PlanningProject PlanningPerformance OptimizationInfluencer Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Thought Leadership Content DevelopmentPromotional TechniquesCustomer-Focused PracticesBudget ManagementEmail Nurture Campaigns

Soft Skills

Collaborative TechniquesEffective CommunicationRelationship Management

Tools & Technologies

Analytics ToolsMarketing Communications Tools

Industry Keywords

Rental PowerBrand VoiceGlobal Dealer NetworkCreative Direction

About the role

Key responsibilities & impact

Lead development and execution of the Rental Power marketing campaign
Establish creative direction, messaging approach, and communications plans
Collaborate with subject matter experts and internal and external teams to develop content plans
Create and oversee internal and external communications materials across multiple channels
Ensure communications align with Caterpillar and Electric Power brand voice
Monitor and evaluate marketing performance using analytics, customer insights, and business results
Optimize campaigns and measure impact
Develop and deliver timely communications for the global dealer network
Develop and manage influencer marketing initiatives
Oversee email nurture campaigns, including audience segmentation, content planning, creative direction, messaging best practices, and performance optimization

Requirements

What you’ll need

2+ years’ experience in marketing or field-based roles
Experience of developing thought leadership content
Demonstrated ability to utilize various promotional and marketing techniques to drive outcomes
Experience of project planning and budget management
Knowledge of customer-focused practices and ability to create customized customer solutions
Knowledge of collaborative techniques and ability to work constructively with varied individuals and groups
Knowledge of creative approaches, tools, and techniques
Understanding of effective communication concepts, tools, and techniques
Knowledge of relationship management techniques
Knowledge of promotional and marketing communications techniques, channels, and tools
Must work a 5-day-a-week schedule in the office
Travel up to 15% is required
Visa sponsorship is not offered; applicants requiring employer-specific sponsorship are not currently eligible
Successful completion of a drug screen required

Benefits

Comp & perks

Medical, dental, and vision benefits
Paid time off plan (Vacation, Holidays, Volunteer, etc.)
401(k) savings plans
Health Savings Account (HSA)
Flexible Spending Accounts (FSAs)
Health Lifestyle Programs
Employee Assistance Program
Voluntary Benefits and Employee Discounts
Career Development
Incentive bonus
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement