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Marketing Tech & Data Consultant – Rental Industry Focus
Caterpillar Inc.. Serve as a strategic advisor between Caterpillar’s Digital Behavior & Marketing Data Lake teams and Rental and related enterprise and Dealer partners .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Google Analytics 4 (GA4) for driving marketing insights and optimizing digital campaigns, alongside strong program management and change management skills. Proficient in aligning technical capabilities with business objectives and facilitating complex discussions across diverse teams.
Highest-signal resume keywords
Google Analytics 4 (GA4)Google Cloud Platform (GCP)BigQueryProgram ManagementChange Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingAnalyticsECommerceData Lake IntegrationMarTech StacksTechnical DocumentationAzure DevOps (ADO)Microsoft Office 365Predictive Audience ModelingCampaign Optimization
Soft Skills
Verbal CommunicationWritten CommunicationInfluencing Executive ManagementFacilitating Complex DiscussionsStakeholder Engagement
Tools & Technologies
Google AnalyticsSnowflakeDigital Behavior & Marketing Data LakeData Ecosystem ToolsCaterpillar Digital Standards
Certifications & Qualifications
Google Analytics Individual Qualification (GAIQ)
Industry Keywords
Customer JourneyDigital Campaign ROIUser ExperienceData-Driven SolutionsOrganizational Structure
Tech Stack
Tools & technologiesAzureBigQueryCloudGoogle Cloud Platform
About the role
Key responsibilities & impact- Serve as a strategic advisor between Caterpillar’s Digital Behavior & Marketing Data Lake teams and Rental and related enterprise and Dealer partners
- Align technical IT/data engineering capabilities with complex business and marketing objectives
- Partner with insights and analytics teams to structure and provide accessible DIW/DBM data
- Consult with digital site and app owners using GA4 data to improve user experiences, conversion rates, and platform health
- Partner with dealers and marketing teams to use GA4 and AI capabilities for predictive audience modeling, campaign optimization, and personalized customer journeys
- Guide dealers in refining marketing and audience segmentation to maximize digital campaign ROI
- Facilitate stakeholder discovery sessions to identify customer lifecycle blind spots and data-driven solutions
- Convert business requirements into Epics, Features, and Support Cases for architecture and engineering teams
- Drive deployment and adoption of DIW/DBM tools among dealers
- Refine intake and handoff processes and govern prioritization within data ecosystem teams
- Conduct high-level training and presentations on the strategic value of Google Analytics data
- Perform other job duties occasionally as assigned
Requirements
What you’ll need- A four-year bachelor’s degree in Digital Marketing, Analytics, eCommerce, or a related field, or equivalent professional experience
- Google Analytics Individual Qualification (GAIQ)
- Proven track record of using GA4 to drive marketing insights
- Hands-on technical experience with Google Cloud Platform (GCP), specifically BigQuery
- Experience with Snowflake and general data lake integration
- Deep understanding of MarTech stacks and digital marketing products
- Knowledge of technical documentation required to bridge business and engineering teams
- Superior verbal and written skills
- Ability to influence executive management and facilitate complex discussions across diverse global cultures
- Proficiency in Azure DevOps (ADO) for managing Epics and User Stories
- Strong program management and change management expertise
- Extensive experience leading distributed teams and managing onshore and offshore resources
- Advanced skills in Microsoft Office 365 suite (Excel, Word, Outlook)
- In-depth familiarity with Caterpillar’s organizational structure, policies, and digital standards is highly preferred
- Visa sponsorship is not available for this position
- Successful completion of a drug screen required
Benefits
Comp & perks- Medical, dental, and vision benefits
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)
- 401(k) savings plans
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSAs)
- Health Lifestyle Programs
- Employee Assistance Program
- Voluntary Benefits and Employee Discounts
- Career Development
- Incentive bonus
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement