Principal Systems Architect – Marketing Technology

Caterpillar Inc.

. Own the current-state, transition and target-state architecture and multiyear roadmap across the digital marketing technology ecosystem .

Posted 9/22/2026full-timeUnited StatesLead💰 $159,120 - $258,570 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in digital marketing technology architecture, including the design and implementation of complex systems across various platforms. Proficient in leading cross-functional teams to deliver innovative digital solutions while ensuring alignment with business objectives and best practices.

Highest-signal resume keywords

Digital Marketing Technology ArchitectureAdobe Experience ManagerReact/Next.js Production ExperienceCloud Fluency (AWS, Azure)Integration Fundamentals (REST APIs, Webhooks)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Architecture DesignData Layer ContractsContent StrategyData GovernanceAgile MethodologiesAutomated TestingCI/CDSEOData Quality ControlsEvent-Driven Processing

Soft Skills

Mentoring Technical TalentCommunication with ExecutivesProblem Solving

Tools & Technologies

Adobe Experience CloudGoogle AnalyticsAdobe WorkfrontContentfulUniformPIMCommerce PlatformsDAM/CDNJourney OptimizerPrivacy Management Tools

Certifications & Qualifications

Architecture CertificationsPlatform Certifications

Industry Keywords

MarTechDigital TransformationB2B ManufacturingOmnichannel ActivationCustomer Data Platforms

Tech Stack

Tools & technologies

AEMAWSAzureCloudJavaScriptNext.jsReactSDLC

About the role

Key responsibilities & impact

Own the current-state, transition and target-state architecture and multiyear roadmap across the digital marketing technology ecosystem
Develop detailed architecture deliverables, translating functional and non-functional requirements into application, platform, integration and data designs
Design technical infrastructure including databases, programming languages, utilities and testing approaches
Lead evaluation and deployment of technologies that add or enhance digital capabilities
Partner with business, product, marketing, data, security and engineering teams to deliver digital solutions
Assess the marketing technology ecosystem, identify capability and performance gaps, document architecture decisions and recommend solution patterns and best practices
Define platform strategy from MVP through implementation, maintenance, consolidation and deprecation
Architect end-to-end content supply chains across Adobe Creative Cloud, agencies, source systems, Assets, Sites, PIM, commerce and external channels
Design data-layer contracts, tagging standards, consent gating, identity and audience flows, API/event integrations, metadata and data-quality controls
Lead architecture reviews, technical discovery and requirements walkthroughs; quantify cost, benefit, risk and likelihood of success
Resolve complex design issues and maintain traceability to business outcomes
Provide technical direction to delivery teams and partners
Coach architects and engineers and communicate recommendations to executives and practitioners

Requirements

What you’ll need

Extensive IT and MarTech experience, including senior architecture leadership and full-lifecycle delivery of complex, global digital transformation programs
A degree in computer science, information systems or a related field, or equivalent experience
Architecture and platform certifications are advantageous
Deep enterprise DXP experience with AEM, Contentful, Uniform or similar platforms, including headless and composable delivery models
Production experience with React/Next.js or comparable web stacks, server rendering, edge platforms/CDNs, caching, redirects, accessibility, SEO and web performance
Strong working knowledge of Adobe Experience Cloud and adjacent content tools, especially Adobe Experience Manager Sites and Assets, Creative Cloud workflows and Adobe Workfront
Familiarity with Google Analytics, Adobe Analytics, Target, Experience Platform/Real-Time CDP and Journey Optimizer
Architecture experience across enterprise PIM, commerce platforms, DAM/CDN and media platforms, social platforms, analytics/BI and customer-facing web ecosystems
Expertise in marketing, advertising, personalization, experimentation, customer data platforms, data orchestration, content strategy and omnichannel activation
Demonstrated success simplifying fragmented content and data flows and integrating legacy and modern platforms
Experience with structured content and DITA, and with B2B manufacturing, industrial, dealer/distributor or similarly complex global ecosystems
Strong integration fundamentals, including REST APIs, webhooks, OAuth/OIDC, SAML, event-driven and durable asynchronous processing, idempotency, reconciliation and data-contract design
Cloud fluency (AWS, Azure or equivalent), including serverless compute, secrets management, observability, resilience, security, privacy and cost control
Modern delivery practices: Agile and full SDLC, architecture-as-code/documentation, automated testing, CI/CD, environment strategy, release governance and vendor/platform lifecycle management
Practical knowledge of privacy-by-design, consent management, identity resolution, data governance and responsible AI-enabled personalization
A record of mentoring technical talent, directing partners and vendors, and converting architecture strategy into prioritized investment decisions and measurable outcomes
Visa sponsorship is not available for this position
Successful completion of a drug screen required for employment

Benefits

Comp & perks

Medical, dental, and vision benefits
Paid time off plan (Vacation, Holidays, Volunteer, etc.)
401(k) savings plans
Health Savings Account (HSA)
Flexible Spending Accounts (FSAs)
Health Lifestyle Programs
Employee Assistance Program
Voluntary Benefits and Employee Discounts
Career Development
Incentive bonus
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement