Product Marketing Communications Consultant

Caterpillar Inc.

. Develop and execute integrated product marketing plans aligned with business and product objectives .

Posted 9/15/2026full-timeChicago • Illinois • United StatesMid-LevelSenior💰 $108,318 - $169,060 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Product Marketing, including the development of product narratives, messaging, and launch plans. Proficient in using analytics and creative tools to enhance marketing effectiveness and create compelling content.

Highest-signal resume keywords

B2B Product MarketingProduct Narratives DevelopmentMarketing AnalyticsAdobe Creative CloudPowerPoint Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentCampaign ManagementContent ProductionVideo EditingA/B TestingKPI MonitoringTechnical Concept SimplificationPresentation SkillsVisual Design

Soft Skills

Verbal CommunicationWriting SkillsAutonomyInfluencing OutcomesJudgment

Tools & Technologies

Microsoft 365FigmaAI-Assisted Content CreationMarketing Automation PlatformsCreative Agency Management

Industry Keywords

Heavy EquipmentIndustrial SectorAutomotive SectorB2B Customer EcosystemsDealer Networks

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute integrated product marketing plans aligned with business and product objectives
Plan launches and adoption campaigns for Caterpillar dealers and internal stakeholders
Translate dealer needs, product capabilities, and competitive insights into differentiated positioning, value propositions, audience-specific messaging, and benefit-led narratives
Partner with product managers and engineers to turn roadmaps, release notes, workflows, and technical features into executive-ready stories, visuals, demonstrations, and end-user communications
Write and design marketing assets including web pages, one-pagers, presentations, email campaigns, blogs, user guides, and product launch materials
Create demo narratives and scripts, and record and edit short product videos
Gather dealer feedback, identify customer challenges, and improve messaging, campaigns, onboarding, and engagement
Define and monitor KPIs including engagement, conversion, and adoption measures
Use analytics, testing, and AI-enabled tools to improve marketing effectiveness and return on investment
Coordinate with product, sales, engineering, UI/UX, communications, and agency partners
Manage multiple initiatives with autonomy, sound judgment, and consistent follow-through
Ensure communications are clear, visually compelling, audience-appropriate, and consistent with Caterpillar brand standards

Requirements

What you’ll need

Demonstrated experience in B2B product marketing, marketing communications, or go-to-market strategy for technology-based products
Proven ability to develop product narratives, positioning, messaging, launch plans, and adoption campaigns
Exceptional writing, editing, presentation, and verbal communication skills
Ability to simplify technical concepts for executive and end-user audiences
Strong visual design and content-production skills
Ability to independently create professional presentations and one-page marketing materials
Proficiency with PowerPoint and Microsoft 365
Experience with creative tools such as Adobe Creative Cloud, Figma, or comparable platforms
Experience using marketing analytics, A/B testing, or funnel performance data
Ability to manage multiple priorities and work autonomously
Ability to influence outcomes across functions without direct authority
Experience working with dealer networks, channel partners, or complex B2B customer ecosystems preferred
Exposure to heavy equipment, industrial, automotive, or adjacent sectors preferred
Hands-on experience with AI-assisted content creation, marketing automation, and modern marketing technology platforms preferred
Experience managing creative agencies, vendors, or external production partners preferred
Experience scripting, recording, and editing product demos or short-form video content preferred
Visa sponsorship is not available for this position
Successful completion of a drug screen required as a condition of employment

Benefits

Comp & perks

Medical, dental, and vision benefits
Paid time off plan (Vacation, Holidays, Volunteer, etc.)
401(k) savings plans
Health Savings Account (HSA)
Flexible Spending Accounts (FSAs)
Health Lifestyle Programs
Employee Assistance Program
Voluntary Benefits and Employee Discounts
Career Development
Incentive bonus
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement