Product Marketing Specialist

Caterpillar Inc.

. Help coordinate and deliver integrated marketing campaigns, product launches, adoption initiatives, and ongoing communications .

Posted 9/15/2026full-timeChicago • Illinois • United StatesMid-LevelSenior💰 $89,210 - $133,810 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in coordinating integrated marketing campaigns and creating engaging content across various formats. Proficient in using Adobe Creative Cloud tools and Microsoft PowerPoint to produce high-quality marketing materials while ensuring alignment with brand standards.

Highest-signal resume keywords

Integrated Marketing Campaign CoordinationAdobe Creative Cloud ProficiencyMicrosoft PowerPoint ExpertiseStrong Written And Verbal CommunicationProject Management And Organization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing CampaignsContent CreationGraphic EditingPresentation DevelopmentProofreadingData AnalysisDigital Marketing Best PracticesUser Guide DevelopmentWeb CopywritingEmail Marketing

Soft Skills

CollaborationDependabilityAttention To DetailCuriosityAdaptability

Tools & Technologies

Adobe InDesignAdobe IllustratorAdobe PhotoshopAdobe AcrobatMicrosoft 365

Industry Keywords

MarketingCommunicationsProduct LaunchCampaign AssetsAudience Engagement

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Help coordinate and deliver integrated marketing campaigns, product launches, adoption initiatives, and ongoing communications
Develop and update presentations, one-pagers, emails, web copy, user guides, social content, webinar materials, and other campaign assets
Create clear, visually engaging PowerPoint decks for internal teams, dealers, customers, and leadership audiences
Use Adobe Creative Cloud tools to edit graphics, resize and adapt assets, support basic page layout, and prepare content for digital channels
Track timelines, reviews, approvals, feedback, and final deliverables to help campaigns launch on time and at a high level of quality
Collaborate with product marketing, product management, sales, communications, design, agencies, and regional teams to gather inputs and execute plans
Proofread and quality-check materials for accuracy, consistency, audience relevance, and alignment with brand standards
Collect engagement, adoption, and content-performance data and summarize key takeaways
Build knowledge of digital products, customer needs, dealer priorities, and marketing best practices

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, advertising, design, business, or a related field, or equivalent practical experience
Proficiency in Microsoft PowerPoint and working knowledge of Microsoft 365
Experience with Adobe Creative Cloud, such as InDesign, Illustrator, Photoshop, or Acrobat
Strong written and verbal communication skills, with careful attention to grammar, accuracy, and detail
Ability to organize multiple assignments, meet deadlines, incorporate feedback, and follow established processes
Collaborative, dependable, and comfortable working with partners from different functions and backgrounds
Curiosity and willingness to learn new products, tools, marketing channels, and ways of working
Visa Sponsorship is not available for this position
Any offer of employment is conditioned upon the successful completion of a drug screen

Benefits

Comp & perks

Medical, dental, and vision benefits
Paid time off plan (Vacation, Holidays, Volunteer, etc.)
401(k) savings plans
Health Savings Account (HSA)
Flexible Spending Accounts (FSAs)
Health Lifestyle Programs
Employee Assistance Program
Voluntary Benefits and Employee Discounts
Career Development
Incentive bonus
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement