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Senior Product Consultant – LEADS
Caterpillar Inc.. Lead regional execution strategy for Prioritized Service Events and Caterpillar-generated leads across Aftermarket and Prime products .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in lead-management processes, customer focus, and translating dealer needs into actionable solutions. Proficient in analyzing performance data and driving improvements in sales funnels and conversion rates.
Highest-signal resume keywords
Lead-Management ProcessesSales Funnel AnalysisCustomer Relationship Management (CRM)Data Integration SystemsValue Selling
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead QualificationLead AssignmentLead ProgressionLead NurturingLead ConversionPerformance Data AnalysisSales OperationsFunnel Health MonitoringCorrective Action DevelopmentCoaching and Training
Soft Skills
Relationship ManagementInfluencing Across OrganizationsCommunication Skills
Tools & Technologies
Customer Relationship Management (CRM)Enterprise Resource Planning (ERP)Analytics SystemsLead-Management Systems
Industry Keywords
Caterpillar Aftermarket ProductsCaterpillar Prime ProductsLead GenerationSales Funnel HealthDealer Sales Teams
Tech Stack
Tools & technologiesERP
About the role
Key responsibilities & impact- Lead regional execution strategy for Prioritized Service Events and Caterpillar-generated leads across Aftermarket and Prime products
- Drive consistent processes for lead receipt, qualification, assignment, progression, closure, and feedback through dealer sales funnels
- Monitor lead performance, funnel health, aged leads, conversion, and Closed Won performance
- Identify performance gaps and develop corrective actions with dealers and Caterpillar teams
- Increase dealer adoption and utilization of PSE and lead-management processes
- Provide coaching, training, leading practices, and hands-on support to dealer sales teams and leadership
- Provide subject matter expertise and governance for PSE and broader lead-management processes
- Monitor data quality, lead aging, assignment, funnel progression, and execution effectiveness
- Coordinate resolution of systemic issues across dealers, product teams, and supporting organizations
- Serve as a regional connection point across dealers, Caterpillar teams, product groups, marketing, and sales operations
- Support integration of PSEs and Caterpillar-generated leads into dealer CRM, ERP, and sales-management environments
- Analyze regional, dealer, and lead-type performance and translate data into actionable recommendations
- Track interventions and share successful practices across the dealer network
- Focus on funnel health, timely lead action, improved conversion, incremental sales opportunities, and customer value
Requirements
What you’ll need- Extensive experience in customer focus and translating dealer and customer needs into practical lead-execution solutions
- Extensive experience with sales-funnel and lead-management processes, including qualification, assignment, progression, nurturing, conversion, and closure
- Extensive understanding of Caterpillar Aftermarket and Prime products, services, and lead-generation capabilities
- Extensive experience analyzing lead, funnel, and dealer performance data
- Extensive experience communicating complex lead, process, and performance information to varied stakeholders
- Extensive experience in relationship management and influencing across organizations
- Working to extensive experience with CRM, ERP, lead-management, analytics, and data-integration systems
- Extensive experience in value selling and converting leads into customer value and measurable commercial outcomes
- Must be able to work onsite five days a week
- Must be eligible to work without visa sponsorship
Benefits
Comp & perks- Equal Opportunity Employer
- Visa sponsorship is not available for this position