Senior Technology Sales Representative

Caterpillar Inc.

. Lead technology growth, adoption and utilisation across the Perth District (WA, SA, VIC, TAS) .

Posted 10/8/2026full-timePerth • AustraliaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in consultative sales and business development within construction technology, with a strong focus on machine control, payload, and telematics. Capable of building customer relationships, translating data into actionable insights, and driving technology adoption and utilisation.

Highest-signal resume keywords

Consultative SalesBusiness DevelopmentMachine Control and GuidanceTelematicsCustomer Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consultative SalesBusiness DevelopmentMachine ControlPayload TechnologiesTelematicsEquipment Safety TechnologiesData AnalysisCustomer Proposal DevelopmentSales TrackingJoint Commercial Plans

Soft Skills

Relationship BuildingStakeholder InfluenceField-Oriented ApproachTraining and EnablementIssue Resolution

Tools & Technologies

Cat TechnologiesGrade TechnologyPayload TechnologyVisionLinkSafety Technologies

Industry Keywords

Civil ConstructionEarthmoving WorkflowsConstruction TechnologyHeavy EquipmentDealer Capability

About the role

Key responsibilities & impact

Lead technology growth, adoption and utilisation across the Perth District (WA, SA, VIC, TAS)
Lead district technology priorities and develop practical growth and adoption plans with dealers
Identify machine and aftermarket opportunities, develop customer proposals and support technology sales opportunities
Use fleet data, customer insights and market opportunities to prioritise activity and track sales, adoption and utilisation objectives
Build relationships with customer decision-makers and dealer leaders
Conduct jobsite reviews and demonstrations to identify productivity, safety and efficiency opportunities
Translate technology capabilities into customer value and support post-delivery value realisation
Increase effective use of Cat technologies including Grade, Payload, VisionLink and safety technologies
Identify underutilised technology and agree improvement actions with dealers and customers
Build dealer capability through training and enablement
Coordinate issue resolution with product, digital and support teams
Provide field feedback on product gaps, training needs and commercialisation barriers
Support go-to-market programs and new technology releases

Requirements

What you’ll need

Demonstrated success in consultative sales, business development or commercially focused application roles within construction technology or heavy equipment
Strong understanding of civil construction and earthmoving workflows
Practical expertise in one or more of machine control and guidance, payload, telematics or equipment safety technologies
Experience independently managing a territory or significant customer or dealer relationships, including engagement with senior decision-makers
Demonstrated ability to build customer business cases, influence stakeholders and deliver measurable sales or adoption outcomes
Ability to translate data into clear priorities and actions, with a hands-on, field-oriented approach
Experience developing dealer or channel capability and executing joint commercial plans (preferred)
Experience across multiple construction technology solutions and supporting customer adoption after sale (preferred)
Must work full-time onsite five days a week in the Perth or Melbourne office
Visa sponsorship is not available; applicants requiring or expecting employer-tied sponsorship are not currently eligible

Benefits

Comp & perks

Competitive remuneration package
Attractive Bonus and Share options
Career development with global prospects
A strong commitment to safety and your wellbeing
An inclusive workplace culture focused on quality, customer service and the environment
A commitment to diversity and inclusion, equal opportunity, and equal outcome
SMART spending APP
The opportunity to do truly meaningful work in a supportive, constructive culture that encourages you to make the most of your talents.