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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in SEO strategy and technical SEO, with a strong focus on content optimization, analytics, and improving organic visibility. Proven ability to collaborate with cross-functional teams to enhance site performance and drive business outcomes.
Highest-signal resume keywords
Technical SEOContent OptimizationSEO Performance AnalysisSEO PlatformsDigital Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEO StrategySite ArchitectureCrawlabilityIndexationPage PerformanceSearch HealthInformation ArchitectureAnalyticsData AnalysisKPI Establishment
Soft Skills
Analytical SkillsProblem-SolvingCollaborationCommunication
Tools & Technologies
BrightEdgeSiteimproveGoogle Search ConsoleGoogle Analytics
Industry Keywords
Organic VisibilityCustomer EngagementContent StrategyEnterprise WebsitesLarge-Scale Content Ecosystems
About the role
Key responsibilities & impact- Own the SEO strategy and roadmap for Cat.com
- Identify opportunities to improve organic visibility, traffic, customer engagement, and business outcomes
- Lead technical SEO initiatives with product, engineering, and development teams
- Improve site architecture, crawlability, indexation, schema, page performance, and overall search health
- Drive content optimization and search discoverability aligned with customer search intent, SEO best practices, and AI-powered search experiences
- Monitor and analyze SEO performance, establish KPIs, evaluate traffic and ranking trends, and communicate recommendations to leadership
- Serve as the SEO subject matter expert for Cat.com
- Provide guidance, governance, and best practices to cross-functional teams
- Collaborate across product, content, analytics, and digital teams to integrate SEO requirements into site enhancements, new experiences, content initiatives, and platform changes
Requirements
What you’ll need- 5+ years of experience in SEO, digital marketing, content strategy, or related disciplines
- Deep understanding of technical SEO, content optimization, information architecture, and analytics
- Experience working with enterprise websites and large-scale content ecosystems
- Experience using SEO platforms such as BrightEdge, Siteimprove, Google Search Console, Google Analytics, and related tools
- Strong analytical and problem-solving skills with the ability to translate data into strategic recommendations
- Ability to travel up to 10%
- Sponsorship is not available
- Relocation is not available
- Successful completion of a drug screen required for employment
Benefits
Comp & perks- Medical, dental, and vision benefits
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)
- 401(k) savings plans
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSAs)
- Health Lifestyle Programs
- Employee Assistance Program
- Voluntary Benefits and Employee Discounts
- Career Development
- Incentive bonus
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement