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CCP Games

User Acquisition Specialist

CCP Games

. Support the setup, execution, and day-to-day management of user acquisition and reactivation campaigns across paid channels.

Posted 9/29/2026full-timeLondon • United KingdomJuniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing and user acquisition, with a strong focus on campaign performance metrics such as CPI, CPA, and ROAS. Proficient in leveraging AI tools and analytics to optimize marketing strategies and enhance productivity.

Highest-signal resume keywords
Digital Marketing ExperienceCampaign Performance OptimizationAI Tools UtilizationData Analysis and ReportingCollaboration Across Teams

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
User AcquisitionPerformance MarketingCampaign MeasurementAttribution PrinciplesExcel ProficiencyGoogle AnalyticsCPI MetricsCPA MetricsROAS MetricsWeb Analytics Tools
Soft Skills
Clear CommunicationDetail-OrientedOrganizational SkillsProactive ApproachGrowth Mindset
Tools & Technologies
Google AdsMeta Ads ManagerTikTokRedditXAI-Powered Tools
Industry Keywords
Gaming MarketingProduct-Led SaaSMobile App MarketingPerformance DataMarketing Technology

About the role

Key responsibilities & impact
  • Support the setup, execution, and day-to-day management of user acquisition and reactivation campaigns across paid channels.
  • Collaborate with external agencies and partners to deliver strong campaign results, keeping them aligned with Vanguard's goals and holding them to performance targets.
  • Monitor campaign performance and assist with optimization to improve key metrics such as CPI, CPA, ROAS, and retention.
  • Prepare performance reports and summarize insights for internal stakeholders.
  • Assist in running experiments and implementing improvements across audiences, creatives, bidding strategies, and channels.
  • Leverage AI-powered tools to improve campaign efficiency, creative testing, reporting workflows, and insight generation.
  • Work with Analytics to ensure accurate tracking and data integrity.
  • Collaborate with creative, marketing, and product teams to align campaigns with game updates and business priorities.
  • Stay informed about industry trends, platform updates, and emerging AI capabilities in marketing technology.

Requirements

What you’ll need
  • 1-3 years of experience in digital marketing, performance marketing, or user acquisition.
  • Hands-on experience with at least one major ad platform (Google Ads, Meta Ads Manager, TikTok, Reddit, X, or similar).
  • Basic understanding of attribution, tracking, and campaign measurement principles.
  • Analytical mindset, comfortable working with performance data, Excel spreadsheets, key marketing metrics (CPI, CPA, ROAS, retention) and web analytics tools (e.g. Google Analytics).
  • Experience with (or strong interest in adopting) AI tools to enhance productivity, analysis, and campaign performance.
  • Growth mindset with a positive, solutions-oriented approach to testing, learning and performance optimization.
  • Clear and effective communicator who can build strong working relationships across teams and translate data insights for different audiences (creative, product, analytics, leadership).
  • Detail-oriented, organized, and proactive.
  • Experience in gaming, product-led SaaS or mobile app marketing is a plus.

Benefits

Comp & perks
  • The inspiring challenge of working on a pioneering, ambitious project with great coworkers.
  • An opportunity to learn and grow within an international company.
  • A multicultural work environment that encourages growth, creativity, and innovation.
  • Free lunches, breakfasts, drinks, and snacks in the studio.
  • A family friendly work environment with flexible work hours.
  • Employer contributory pension plan.
  • Life Insurance.
  • Private medical and Dental paid for you and your family.
  • Annual Commuting Allowance.
  • Monthly Home Working Allowance.
  • Annual Fitness Allowance.
  • Discretionary quarterly and annual performance sharing plan.