Associate Director – Patient Marketing

Celcuity

. Lead the development of the patient marketing strategy for REVTORPYK, aligning it with APP/nursing, patient, caregiver, brand, and commercial needs .

Posted 9/22/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing patient marketing strategies within the pharmaceutical industry, particularly in oncology, while ensuring compliance with regulatory standards. Proven ability to lead cross-functional teams and manage promotional campaigns effectively.

Highest-signal resume keywords

Oncology Marketing ExperiencePatient Marketing Strategy DevelopmentRegulatory Compliance KnowledgeCross-Functional CollaborationProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Commercial ExperienceMarketing Campaign ImplementationProduct Launch ExperiencePerformance Metrics AnalysisPromotional Review Committee Process

Soft Skills

Exceptional Communication SkillsSound JudgmentDecision-Making SkillsEntrepreneurial MindsetInfluencing Skills

Industry Keywords

Pharmaceutical IndustryBiotech IndustryOncologyPatient AdvocacyOmnichannel Marketing

About the role

Key responsibilities & impact

Lead the development of the patient marketing strategy for REVTORPYK, aligning it with APP/nursing, patient, caregiver, brand, and commercial needs
Lead development of the patient promotional platform, including messaging, creative campaigns, and promotional tactics
Develop an APP/nursing educational platform and omnichannel approach with the Promotional lead
Develop a comprehensive patient omnichannel strategy with the Multi-channel Marketing Lead
Oversee prioritization and review of patient materials, projects, and resources through the Promotional Review Committee
Partner with commercial operations, sales, medical, and market access for strategic alignment and execution
Monitor, assess, and optimize promotional campaigns using performance metrics and insights
Collaborate with creative and media agencies; manage assigned tactics and budgets and ensure timely, on-budget completion
Partner with patient advocacy to support advocacy-related and patient-facing initiatives compliantly
Ensure compliance with regulatory and legal standards for pharmaceutical promotions
Represent Celcuity as a trusted partner in the oncology community
Perform other duties as assigned

Requirements

What you’ll need

B.S./B.A. in science, business, marketing, or a related field
10+ years of commercial experience in the pharmaceutical/biotech industry
5+ years of oncology marketing experience, including direct patient marketing
Proven track record in leading the development and implementation of successful marketing campaigns
Product launch experience as a promotional marketer
2+ years Pharma sales experience, preferable in oncology
Demonstrated cross-functional collaboration, including managing across teams and external agencies
Knowledge of FDA regulations governing pharmaceutical promotions and compliance standards, including the Promotional Review Committee process
Exceptional communication and presentation skills, with the ability to influence at all levels of the organization
Entrepreneurial mindset and a track record of exploring new ways of working, driving new opportunities, and catalyzing others to build creative solutions
Sound judgment and decision-making skills
Solid planning and project management capabilities