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Marketing & Sales Manager
Celina Insurance Group. Lead sales and marketing strategies that support profitable premium growth, market expansion, and corporate goals .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership and communication skills to develop teams and influence stakeholders while leveraging deep knowledge of property and casualty insurance to drive strategic planning and profitable growth.
Highest-signal resume keywords
LeadershipProperty And Casualty Insurance ExpertiseStrategic PlanningBusiness DevelopmentAgency Distribution Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentMarket AnalysisData-Driven Decision MakingAgency Performance ImprovementProfitability Analysis
Soft Skills
CoachingRelationship BuildingCommunicationFeedback DeliveryAccountability
Certifications & Qualifications
CPCUCICARMAINSAUAPI
Industry Keywords
UnderwritingPricingAgency RelationsMergers And AcquisitionsTerritory Strategy
About the role
Key responsibilities & impact- Lead sales and marketing strategies that support profitable premium growth, market expansion, and corporate goals
- Coach and develop Marketing Representatives through clear expectations, feedback, accountability, and succession planning
- Build trusted relationships with independent agencies, producers, aggregators, networks, and other distribution partners
- Create territory business plans that improve agency production, retention, profitability, and growth
- Use performance data and market insights to guide agency reviews, new business initiatives, and distribution goals
- Partner across underwriting, claims, product management, and compliance
- Contribute to strategic initiatives such as acquisitions, agency succession planning, and distribution expansion
- Travel with Marketing Representatives, visit agencies, and attend conferences
Requirements
What you’ll need- Strong leadership and communication skills with a record of developing teams and influencing stakeholders
- Deep knowledge of property and casualty insurance, including underwriting, pricing, profitability, agency distribution, and market dynamics
- Strategic planning, business development, and analytical skills that turn data into sound decisions and profitable growth
- Bachelor's degree in Business, Marketing, Insurance, Finance, Management, or a related field preferred; equivalent relevant experience will be considered
- 10+ years of progressive property and casualty insurance experience preferred, including 5+ years in leadership within marketing, sales, distribution management, agency relations, underwriting, or a related discipline
- Demonstrated success leading sales teams, managing agency distribution relationships, and achieving profitable growth
- Experience with independent agencies, agency networks, aggregators, territory strategy, agency performance, and retention initiatives
- Exposure to mergers and acquisitions, agency succession planning, distribution expansion, integration, or strategic business development preferred
- Professional designation such as CPCU, CIC, ARM, AINS, AU, API, or equivalent preferred
Benefits
Comp & perks- Travel with Marketing Representatives, agency visits, and conferences