VP, Demand Generation

Censys

. Set the global demand generation strategy and annual pipeline plan, including targets by region, segment and channel, in partnership with the CRO and Finance .

Posted 11/5/2026full-timeRemote • United StatesLead💰 $190,000 - $245,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in global demand generation strategy and execution, with a strong focus on pipeline management, budget ownership, and cross-functional collaboration. Proven ability to lead and develop high-performing teams while driving integrated marketing campaigns across multiple channels.

Highest-signal resume keywords

Global Demand Generation StrategyPipeline ManagementIntegrated Campaign ExecutionBudget OwnershipCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Demand GenerationLead ScoringAttributionFull-Funnel MeasurementCampaign ManagementB2B SaaS MarketingDigital MarketingEmail MarketingContent SyndicationLifecycle Programs

Soft Skills

Clear CommunicationTeam LeadershipCoachingCross-Functional PartnershipJudgment in Applying AI

Tools & Technologies

HubspotSalesforceMartech StackDigital MediaPaid Search

Industry Keywords

B2BDemand GenerationRevenue OperationsMarketing OperationsPipeline Forecasting

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Set the global demand generation strategy and annual pipeline plan, including targets by region, segment and channel, in partnership with the CRO and Finance
Build, lead and develop the Demand Generation organization across campaigns, digital/paid media, events, lifecycle and marketing operations
Hire managers and senior individual contributors and coach them to run their own functions
Own the demand generation budget, allocate spend, forecast pipeline yield and report program ROI to the executive team
Design and run integrated persona-based campaigns across email, paid search and social, web, content syndication and partner channels
Own the global hosted and sponsored events portfolio
Build the funnel measurement model with Revenue Operations, including MQL/SQL definitions, lead scoring, attribution and conversion reporting
Run lifecycle and nurture programs to convert, re-engage and expand prospects and customers
Partner with Product Marketing and Sales Enablement on messaging, content and campaign offers
Evaluate and manage the martech stack and agency/vendor relationships
Work with Sales, Product Marketing, Customer Success and Revenue Operations to connect programs to Censys’s sales process

Requirements

What you’ll need

At least 5 years experience leading a global demand generation function in B2B SaaS, with accountability for a pipeline or revenue number
Experience building and managing a multi-level team, including hiring and developing managers
Track record of owning a multi-million-dollar program budget and reporting pipeline ROI to executive leadership and Finance
Deep working knowledge of full-funnel measurement, lead scoring and attribution in Hubspot (or equivalent) and Salesforce
Proven results running integrated campaigns across paid digital, email, web, events and content channels in more than one region
Strong cross-functional partnership with Sales leadership, including defining lead quality and conversion standards together
Clear, concise communication with executives, with the ability to translate marketing performance into business terms
Willingness to learn and sound judgment in applying AI
Must be located remotely in the US

Benefits

Comp & perks

Bonus eligibility
Equity
Health coverage
Dental coverage
Vision coverage
Retirement with company contribution
Parental leave
Mental health & wellness benefits
Flexible PTO
Professional development stipend
Reasonable accommodation for disabilities
In-person onboarding visit to Ann Arbor, Michigan within the first three months