Digital Communications Automation Specialist

Centene Corporation

. Develop digital content for email, text, and other digital communications using Salesforce Marketing Cloud or a similar platform .

Posted 10/30/2026full-timeMissouri • United StatesMid-LevelSenior💰 $70,100 - $126,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing digital content and managing communication strategies using Salesforce Marketing Cloud, with strong analytical skills to measure performance and optimize engagement. Proficient in project management and technical troubleshooting to ensure effective communication deployment.

Highest-signal resume keywords

Salesforce Marketing CloudHTMLSQLProject ManagementAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLSQLAMPscriptJourney BuilderAutomation StudioContent BuilderMobileConnectCampaign ReportingData ValidationRegulated Communications

Soft Skills

TroubleshootingAnalytical SkillsCommunication Skills

Tools & Technologies

Salesforce Marketing CloudAdobe

Certifications & Qualifications

Salesforce Marketing Certificate

Industry Keywords

Digital ContentCommunication MetricsEngagement PathsCross-Functional CommunicationCreativity

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Develop digital content for email, text, and other digital communications using Salesforce Marketing Cloud or a similar platform
Create graphic designs in a communication platform, determining layouts, imagery, and icons
Develop web content and CTA functionality to connect communications to the correct locations and drive traffic to needed details
Analyze communication metrics and conduct test-and-learn activities
Develop and analyze reports measuring communication performance for leadership and provide improvement recommendations
Manage technical platform issues and build automated journeys
Perform communication tests to create engagement paths and determine the most impactful path
Project manage the cross-functional communication calendar, orchestrating communications and tactic deployments to reduce overlap
Travel 10% for in-office meetings and trainings

Requirements

What you’ll need

4+ years with Salesforce Marketing Cloud or a similar platform (e.g., Adobe)
HTML and SQL skills; AMPscript preferred for email and SMS builds
Experience with Journey Builder, Automation Studio, Content Builder, MobileConnect, or campaign reporting
Knowledge of data validation, opt-outs, and regulated communications
Strong troubleshooting and analytical skills
Strong project management and communication skills
Bachelor's degree in Business Administration, Marketing, Computer Science, or related field
Knowledge of HTML and modern programming language
Knowledge of computer science, communication best practices, and creativity
Salesforce Marketing Certificate preferred but not required

Benefits

Comp & perks

Health insurance
401K plan
Stock purchase plans
Tuition reimbursement
Paid time off plus holidays
Flexible approach to work with remote, hybrid, field or office work schedules
Additional forms of incentives may be included in total compensation
Equal opportunity employer committed to diversity