Director, Brand Strategy

Centene Corporation

. Develop and advance enterprise brand strategies, positioning, messaging frameworks, and experience principles aligned with organizational priorities and business objectives .

Posted 11/10/2026full-timeRemote • Missouri • United StatesLead💰 $107,700 - $199,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and advancing enterprise brand strategies, managing brand architecture, and translating market insights into actionable recommendations. Proven ability to lead multidisciplinary teams and collaborate across various functions to enhance brand awareness and business performance.

Highest-signal resume keywords

Brand Strategy DevelopmentEnterprise Brand ManagementMarket Insights TranslationPeople LeadershipRegulated Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Architecture StandardsPortfolio StrategyMessaging FrameworksBrand MeasurementCompetitive IntelligenceAudience InsightsIntegrated MarketingBrand Governance ProcessesBudget ManagementTraining Development

Soft Skills

CollaborationAdvisory SkillsCoachingCommunicationStrategic Thinking

Certifications & Qualifications

Bachelor's DegreeMaster's Degree Preferred

Industry Keywords

HealthcareInsuranceFinancial ServicesEnterprise TransformationMulti-Brand Environment

About the role

Key responsibilities & impact

Develop and advance enterprise brand strategies, positioning, messaging frameworks, and experience principles aligned with organizational priorities and business objectives
Manage enterprise brand architecture standards and support portfolio strategy, including brand frameworks, naming conventions, and endorsement approaches
Translate audience insights, market trends, competitive intelligence, and brand performance data into actionable recommendations
Support brand roadmaps, priorities, and initiatives that strengthen brand awareness, reputation, and business performance
Manage enterprise brand governance processes, tools, training, and reviews
Partner across Marketing, Communications, Digital, Operations, BTS, Legal, and Compliance to implement brand initiatives and drive adoption of brand standards
Collaborate with Content, Creative, and Communications teams on messaging, campaigns, thought leadership, and audience-focused experiences
Advise business leaders and partners on brand application, positioning, activation strategies, reputation, risk, and market dynamics
Manage brand measurement, agency partnerships, budgets, and team development activities
Perform other duties as assigned
Comply with all policies and standards

Requirements

What you’ll need

Bachelor's Degree in Marketing, Brand Strategy, Communications, Business Administration, Research, Design, or a related field, or equivalent experience required
7+ years progressive experience in brand strategy, brand management, portfolio strategy, integrated marketing, research, or enterprise transformation required
Master's Degree in Business Administration, Marketing, Communications, Brand Strategy, or a related field preferred
5+ years people leadership or senior team leadership experience building, coaching, and directing brand, strategy, research, or multidisciplinary teams preferred
5+ years leading brand strategy in a regulated, healthcare, insurance, financial services, multi-brand, or similarly complex enterprise environment preferred
Up to 10% travel as needed

Benefits

Comp & perks

Competitive pay
Health insurance
401K
Stock purchase plans
Tuition reimbursement
Paid time off plus holidays
Flexible approach to work with remote, hybrid, field or office work schedules
Additional forms of incentives may be included in total compensation
Equal opportunity employer committed to diversity