Social Media Content Strategist

Center for Health Care Strategies

. Develop and implement a coordinated leadership visibility and social media strategy for the Physician-in-Chief, Chief Scientific Officer, and prioritized research leaders .

Posted 10/26/2026full-timeWilmington • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing leadership visibility and social media strategies, with a strong focus on content development, relationship building, and performance metrics analysis. Proficient in creating engaging visual storytelling assets and collaborating with marketing and communications teams to enhance institutional reputation.

Highest-signal resume keywords

Social Media Strategy DevelopmentContent DevelopmentRelationship BuildingPerformance Metrics AnalysisVisual Storytelling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Calendar ManagementThought Leadership Content CreationMessaging Concept DevelopmentData-Informed RecommendationsDigital Engagement

Soft Skills

CollaborationCommunicationStrategic Thinking

Tools & Technologies

Social Media PlatformsContent Management SystemsGraphic Design Tools

Industry Keywords

Research CommunicationsLeadership EngagementClinical InnovationUSNWR Reputation-BuildingEmerging Trends

About the role

Key responsibilities & impact

Develop and implement a coordinated leadership visibility and social media strategy for the Physician-in-Chief, Chief Scientific Officer, and prioritized research leaders
Create and manage a visibility and content calendar covering leadership perspectives, conferences, research highlights, scientific achievements, clinical innovation, and institutional priorities
Draft LinkedIn and professional-channel posts, thought leadership content, and executive visibility assets
Create simple visual storytelling assets and graphics using approved templates, tools, and brand standards
Coordinate storytelling and visibility activities for conferences, scientific meetings, strategic events, and leadership engagements
Build relationships with research leaders, faculty, investigators, and institutional partners to identify stories and visibility opportunities
Identify and elevate strategic research stories supporting research excellence, specialty growth, scientific impact, and USNWR reputation-building
Develop content briefs, messaging concepts, and storytelling recommendations with Marketing & Communications
Partner with Marketing & Communications and stakeholders on privacy policies, messaging, brand standards, content review, and communications workflows
Monitor visibility, engagement, and content performance metrics and provide data-informed recommendations
Track emerging trends, tools, and best practices in leadership visibility, digital engagement, social media, research communications, and AI-enabled content development

Requirements

What you’ll need

Bachelor's degree is required
Minimum of 5 years of social media and content development required
Experience working for Senior Management/Executives required

Benefits

Comp & perks

Not specified in the posting