Director, Product – Industry Marketing

Cerence Inc.

. Define positioning, messaging frameworks, value propositions and differentiated positioning for products and solutions across automotive, robotics and industrial markets .

Posted 11/10/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and technical storytelling, with a strong ability to translate complex technical metrics into customer value. Proven track record in creating impactful technical content and collaborating across teams to drive product positioning and market success.

Highest-signal resume keywords

10+ Years Experience In Product MarketingTechnical Fluency In AIStrong Positioning And Messaging SkillsExperience With Voice AI And Audio AITrack Record Creating Technical Content

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingTechnical MarketingSales EnablementCustomer Proof CreationMessaging FrameworksTechnical Content CreationBenchmark DefinitionStorytellingEvent StrategyCustomer Value Differentiation

Soft Skills

Excellent Writing SkillsPresentation SkillsInfluencing Across TeamsHands-On ApproachAbility To Think Big

Tools & Technologies

AI-Powered SystemsLLMsEdge AIDemo Storyline DevelopmentCo-Marketing Strategies

Industry Keywords

AutomotiveRoboticsTechnical ProductsCustomer Success StoriesPartner Case StudiesAnalyst RelationsThought LeadershipIndustry TrendsCESAI-Native Companies

About the role

Key responsibilities & impact

Define positioning, messaging frameworks, value propositions and differentiated positioning for products and solutions across automotive, robotics and industrial markets
Translate technical metrics and benchmarks into clear differentiation and measurable customer value
Create and present technical content and product communications, including presentations, website content, whitepapers, blogs, videos and launch messaging
Build sales pitches, solution briefs, use cases, battlecards and training
Collaborate with Product Management on demos and storylines for CES and other industry events
Develop customer success stories, partner case studies and proof-of-value stories
Run co-marketing with customers and partners
Partner with Communications on thought leadership, analyst briefings, earnings communications and major company moments
Present products externally
Track competitors and industry trends and work with Product Management to align positioning and roadmap
Set positioning and messaging frameworks for core automotive and robotics products
Define benchmarks and proof points for customer conversations
Launch a refreshed sales toolkit, demo storyline and customer proof stories

Requirements

What you’ll need

10+ years of experience in product marketing, technical marketing or product management for complex technical products
Strong positioning, messaging and storytelling skills, with work you can show us
Proven ability to connect a broad portfolio to a cohesive company narrative
Technical fluency in AI and ability to go deep with engineers on model or feature differentiation
Proven ability to think big and contribute to long-term vision
Experience turning technical metrics into differentiation and customer value
Track record creating technical content, sales enablement and customer proof that drove adoption or revenue
Excellent writing and presentation skills for executive, technical and industry audiences
Ability to influence across product, engineering, sales and communications teams
Hands-on approach
Experience with voice AI, audio AI, LLMs or edge AI
Experience in automotive, robotics or other AI-powered systems
Experience with demo and event strategy, analyst relations or partner co-marketing
Experience at an AI-native, platform or developer-focused company