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Cesna - Recruitment experts worldwide

Director of Asian Sales, Chinese Bilingual

Cesna - Recruitment experts worldwide

. Lead the Asian sales team to deliver annual and monthly sales targets and development goals .

Posted 10/26/2026full-timeRemote • New York • United StatesLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in leading sales teams and developing go-to-market strategies within the Asian market. Proven ability to analyze market trends, manage budgets, and foster key customer relationships while driving sales performance.

Highest-signal resume keywords
10+ Years Sales ExperienceSales Team DevelopmentMarket AnalysisSolution SellingBilingual in Mandarin/Cantonese/Fukinese

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales Proposal DevelopmentSales ForecastingBudget ManagementCompetitive Market IntelligenceSales Pipeline Management
Soft Skills
Creative ThinkingProblem SolvingVerbal CommunicationWritten Communication
Tools & Technologies
Microsoft OfficeOutlookWordExcelPowerPoint
Industry Keywords
Asian Sales IndustryDistribution ChannelsSales StrategiesCustomer RelationshipsBrand Management

About the role

Key responsibilities & impact
  • Lead the Asian sales team to deliver annual and monthly sales targets and development goals
  • Develop sales and go-to-market strategies for existing products, new products, and new channels
  • Identify market and industry trends, market shifts, and customer consolidation; propose strategies to capitalize on market conditions
  • Develop competitive market intelligence and pricing systems
  • Foster relationships with key customers and new business prospects
  • Participate in quarterly and annual customer business reviews
  • Maintain customer sales development plans and sales pipeline
  • Propose and implement annual operating sales plans and budgets covering volume and revenue goals, customer plans, sales pipeline, channel development, new products, promotions, territories, and staffing
  • Collaborate with the VP of Sales on overall sales strategies, operating plans, processes, systems, and training
  • Collaborate with the VP NBD and Director of Marketing on end-user strategy, pricing/positioning, and new products
  • Recruit and develop the sales team; assess capabilities and staffing plans
  • Improve sales team product knowledge
  • Develop sales broker relationships if applicable
  • Report monthly and quarterly on sales performance and Asian sales development status

Requirements

What you’ll need
  • 10+ years sales and/or marketing experience within Asian sales industry; relevant brand management experience could be applicable
  • Strong understanding of markets and distribution channels
  • Proven experience in developing sales proposals and closing deals
  • Proven skills in solution selling and building sales relationships
  • Strong commercial sense and skills
  • Creative thinker and problem solver
  • Good verbal and written skills
  • Previous experience in planning (business plans, sales forecasts) and budget management
  • Experience developing and managing a sales team
  • Proficient with Microsoft Office — Outlook, Word, Excel, and PowerPoint
  • Bilingual in Mandarin/Cantonese/Fukinese required

Benefits

Comp & perks
  • Comprehensive Medical Insurance, 3 packages
  • HSA/ FSA
  • PTO
  • National Holiday