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Senior Marketing Cloud Developer
CFA Institute. Develop and deploy marketing campaigns using Salesforce Marketing Cloud, including Journey Builder, Email Studio, Mobile Studio, Flow Builder, and Automation Studio .
Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Develop and deploy marketing campaigns using Salesforce Marketing Cloud, including Journey Builder, Email Studio, Mobile Studio, Flow Builder, and Automation Studio
- Write and optimize SQL queries for audience segmentation, data extensions, and reporting
- Use AMPScript and Handlebar scripting to personalize emails and create dynamic content blocks
- Build and schedule automations for triggered campaigns and batch data operations
- Monitor campaign performance and troubleshoot data quality, email deliverability, and automation failures
- Collaborate with marketing strategists and product management to define campaign requirements and translate them into technical solutions
- Configure Marketing Cloud using Data Extensions, Contact Builder, and preference centers
- Manage and implement integrations between Marketing Cloud and external systems, including CRM platforms, APIs, and SFTP
- Conduct QA testing on campaigns, data logic, and dynamic content before launch
- Configure and maintain Data Cloud data streams, data model objects, and identity resolution rulesets
- Develop calculated insights and streaming insights in Data Cloud
- Troubleshoot data ingestion and harmonization issues across connected source systems
- Maintain documentation of campaign logic, automation flows, and development processes
- Stay current with Salesforce Marketing Cloud features and email marketing and customer engagement best practices
Requirements
What you’ll need- Minimum 3 years of hands-on experience with Marketing Cloud tools and technologies
- Experience with Journey Builder, Automation Studio, SQL, AMPScript, and Marketing Cloud Connect
- Bachelor’s degree in Computer Science, IT, or another related discipline, or an equivalent combination of education and directly relevant work experience
- Salesforce Marketing Cloud certification(s), such as Marketing Cloud Email Specialist or Developer, preferred
- Familiarity with CAN-SPAM, GDPR, and general email marketing compliance principles
- Excellent organizational skills with strong ability to manage multiple projects
- Excellent interpersonal and communication skills and ability to work effectively with all levels of the organization
- Strong analytical mindset and ability to interpret campaign metrics and user behavior
- Basic knowledge of HTML/CSS for email
- Understanding of cross-client email rendering issues
Benefits
Comp & perks- Health coverage
- Generous time off
- Competitive retirement plans
- Flexible work options
- Wellbeing programs
- Development programs