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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in retail media performance optimization, audience targeting strategies, and e-commerce campaign management, particularly on platforms like Amazon and Chewy. Proven ability to analyze campaign metrics, drive growth, and collaborate effectively across teams.
Highest-signal resume keywords
E-Commerce/Digital Commerce ExperienceAmazon Marketing Campaign ManagementRetail Media OptimizationProject Management SkillsData Analysis and Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Audience Targeting StrategiesKeyword Bidding ManagementCampaign Performance AnalysisFull-Funnel Shopper MarketingDigital Marketing Capabilities
Soft Skills
Proactive and Results-DrivenGrowth MindsetAbility to Prioritize Work
Tools & Technologies
SalsifyVendor CentralNielsenIQPower BI
Industry Keywords
Retail MediaE-Commerce MetricsCampaign OptimizationSales Trends AnalysisContract Negotiations
About the role
Key responsibilities & impact- Own retail media performance and optimization
- Provide media strategy support, campaign planning, and ongoing media optimization
- Develop and execute audience targeting strategies
- Manage keyword bidding to maximize campaign reach and conversion
- Develop and implement full-funnel shopper marketing strategies for Amazon and Chewy
- Brief agencies, plan campaigns, support creative development, and continuously optimize campaigns
- Optimize retailer pages and Brand Stores through image and video content, searchable content, ratings, and reviews
- Use tools such as Salsify, Vendor Central, NielsenIQ, and Power BI as needed
- Monitor and analyze campaign performance metrics
- Optimize spend, increase ROI, and grow sales and market share
- Report on sales trends, opportunities, and campaign outcomes to the Ecommerce Director
- Collaborate with sales, marketing, Amazon, and Chewy account teams
- Analyze customer behavior and competitive activity
- Support account strategy, customer relationships, annual business planning, leadership initiatives, and executive presentations
- Manage and allocate e-commerce campaign budgets and resources
- Drive a test-and-learn roadmap and contribute to the global digital marketing learning agenda
- Build digital marketing capabilities within North America
- Manage the retail media agency and establish performance expectations
- Support contract negotiations and provide feedback on global agencies and tools
Requirements
What you’ll need- Minimum of 5+ years’ experience and a strong record of driving growth in the e-Commerce/Digital Commerce Channel
- Minimum 2+ years’ experience managing Amazon and Chewy marketing campaigns
- Understanding of Amazon and Chewy platform algorithms, advertising tools, and best practices
- Experience with retail media players, including CPMs, targeting, measurement, and optimization
- Understanding of core digital and e-commerce business metrics and how to optimize against them
- Excellent project management skills
- Ability to work in a complex environment, prioritize work, and keep projects on track and on budget
- Growth mindset and commitment to continuous learning
- Proactive, action-oriented, and results-driven
Benefits
Comp & perks- 401k with Company
- Donation matching
- Medical, dental, and vision benefits
- Employee assistance programs
- In-house and online learning and development
- Education assistance program
- Free bag of premium pet food each month
- Paid time off benefits (subject to eligibility)
- Safe, healthy, and respectful work environment