Integrated Content Director

Champion Petfoods

. Lead the strategy, planning and execution of content across the pet parent journey .

Posted 11/5/2026full-timeUnited StatesLead💰 $129,000 - $177,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Integrated Content Strategy and Planning, with a strong focus on leveraging AI-enabled creative solutions and optimizing content effectiveness across multiple channels. Proven ability to lead cross-functional teams and manage creative operations while ensuring brand consistency and agility.

Highest-signal resume keywords

Integrated Content StrategyCreative Operations ManagementAI-Enabled Creative SolutionsContent GovernanceCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyIntegrated MarketingBrand CommunicationsContent Performance OptimizationWorkflow ManagementProduction PlanningContent Ecosystem ManagementOmnichannel Content ActivationCreative DevelopmentContent Effectiveness Measurement

Soft Skills

Cross-Functional CollaborationInfluencing SkillsPeople LeadershipTalent DevelopmentHigh-Performing Team Building

Tools & Technologies

AI-Enabled Creative TechnologiesContent Management SystemsPerformance Data AnalyticsDigital Marketing PlatformsSocial Commerce Tools

Industry Keywords

Consumer ProductsRetailEcommerceBrand ManagementContent Governance

About the role

Key responsibilities & impact

Lead the strategy, planning and execution of content across the pet parent journey
Translate brand strategy and communication priorities into relevant, distinctive and effective content across channels and platforms
Own integrated content planning, content governance, creative operations, production planning, agency coordination and content effectiveness
Establish processes and ways of working to deliver high-quality content with greater speed, agility and efficiency
Collaborate with Brand, Media & Digital, Ecommerce, Shopper Marketing and partner agencies
Ensure content is fit for platform, connected across touchpoints and optimized for key moments
Leverage emerging technologies and AI-enabled creative solutions to accelerate content development and improve marketing effectiveness
Lead integrated content strategy and planning across the pet parent journey
Define omnichannel content activation across paid, owned, earned, social, retail, ecommerce and advocacy touchpoints
Establish content governance principles, standards and ways of working
Own end-to-end content workflow from briefing and prioritization through creative development, approvals, production and deployment
Lead creative agency, production partner and content relationships
Accelerate adoption of AI-enabled creative and content solutions with appropriate governance and quality standards
Champion fit-for-platform content development
Establish content effectiveness principles and measurement frameworks using performance data, testing and learnings

Requirements

What you’ll need

10+ years of progressive experience in Content Strategy, Integrated Marketing, Creative Operations, Brand Communications or related disciplines
Ideally experience within consumer products, retail, ecommerce or consumer-facing organizations
Strong expertise in integrated content strategy and planning
Ability to translate brand and communication strategies into effective content ecosystems across multiple channels and platforms
Strong digital-first orientation
Understanding of platform-specific creative requirements, changing consumer behaviors and the increasing role of content in search, social commerce and digital discovery
Experience managing creative agencies, production partners and content ecosystems, including scopes of work, budgets, timelines and performance accountability
Experience leading creative operations and production, including briefing, workflow management, asset development, approvals, production planning and deployment across complex organizations
Strong knowledge of content governance and brand management
Experience establishing standards and processes balancing brand consistency with speed and local/channel relevance
Experience with AI-enabled creative and content technologies
Experience using content performance, testing and insights to optimize creative effectiveness and inform future development
Strong cross-functional leadership and influencing skills
Proven people leadership experience
Ability to develop talent, build capabilities and foster a high-performing, collaborative content culture

Benefits

Comp & perks

401k with Company
Donation matching
Medical, Dental, Vision and Employee Assistance Programs
In House & Online Learning & Development
Education Assistance Program
Free Bag of Premium Pet Food each month
Free Parking
Paid time off benefits