Media & Digital Strategy Director

Champion Petfoods

. Define the media engagement strategy across awareness, consideration, conversion and advocacy, translating brand and business priorities into integrated annual strategies.

Posted 11/5/2026full-timeUnited StatesLead💰 $147,000 - $202,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in media strategy and digital marketing, with a strong focus on full-funnel media planning, audience intelligence, and performance measurement. Proven ability to lead high-performing teams and manage complex agency relationships to drive effective media investments and ROI.

Highest-signal resume keywords

Media Strategy DevelopmentDigital Marketing ExpertiseAudience Intelligence ManagementAgency Relationship LeadershipTeam Building and Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Full-Funnel Media StrategyMedia Investment OptimizationSearch and SEO StrategiesProgrammatic AdvertisingPerformance Analytics

Soft Skills

LeadershipStrategic DirectionCollaborationInnovationAccountability

Tools & Technologies

Media Planning ToolsMeasurement FrameworksAudience Segmentation ToolsDigital Media PlatformsAnalytics Software

Industry Keywords

Consumer ProductsDTC OrganizationsBrand MediaRetail MediaEmerging Digital Channels

About the role

Key responsibilities & impact

Define the media engagement strategy across awareness, consideration, conversion and advocacy, translating brand and business priorities into integrated annual strategies.
Lead the organization’s transformation toward a digital-first pet parent model, strengthening capabilities across media platforms, insights and effective GEO strategies.
Own the allocation and governance of media investment across brands, channels and funnel stages.
Establish principles for media investment prioritization, optimization and ROI.
Lead media agency relationships, scopes of work and performance.
Ensure access to best-in-class planning, buying, innovation, technology and measurement capabilities.
Establish a robust measurement framework across the funnel and translate media performance into actionable insights.
Continuously improve media effectiveness, efficiency and return on investment.
Build actionable audience intelligence and segmentation to improve targeting, personalization and media effectiveness.
Lead Search, SEO/GEO and AI-driven discovery strategies.
Build and develop a high-performing Media team and strengthen capabilities across Media, Audience Intelligence, Measurement, Search and AI.
Work closely with Content Operations, Ecommerce, Global Insights and Mars Global Center of Excellence.

Requirements

What you’ll need

15+ years of progressive experience in Media and Digital Marketing, ideally within consumer products or DTC organizations.
Deep expertise in full-funnel media strategy and planning.
Strong knowledge across Brand Media, Retail Media, Search, Social, Video/CTV, Programmatic and emerging digital channels.
Strong digital-first orientation, with demonstrated ability to evolve media strategies and capabilities in response to changing consumer behaviors, technology, GEO and new forms of digital discovery.
Proven experience managing media investments, including budget allocation, governance and optimization across brands, channels and audiences to maximize effectiveness and ROI.
Strong understanding of audience intelligence, data and measurement, with experience leveraging insights, segmentation and performance analytics to improve targeting, personalization and media effectiveness.
Proven agency and partner leadership experience, including managing complex agency relationships, setting strategic direction and driving accountability, innovation and high-quality execution.
Proven people leadership experience, with a track record of building, developing and inspiring high-performing teams while strengthening functional capabilities and ways of working.

Benefits

Comp & perks

401k with Company
Donation matching
Medical benefits
Dental benefits
Vision benefits
Employee Assistance Programs
In House & Online Learning & Development
Education Assistance Program
Free Bag of Premium Pet Food each month
Free Parking
Paid time off benefits