Principal Product Manager, Growth and Experience

Change.org

. Shape how participants discover, engage with, and return to Ideas for Change .

Posted 10/30/2026full-timeRemote • United StatesLead💰 $180,000 - $212,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management with a focus on driving growth, engagement, and conversion for consumer-facing products. Proficient in designing user journeys and optimizing funnels to enhance participant retention and re-engagement.

Highest-signal resume keywords

Product Management ExperienceUser Funnel OptimizationGrowth ExperimentationData-Driven Decision MakingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth StrategyConversion Rate OptimizationUser Engagement DesignData AnalysisRetention StrategiesViral Growth TechniquesFunnel AnalysisExperiment DesignAI Tools Proficiency

Soft Skills

CollaborationCommunicationProblem-Solving

Industry Keywords

Consumer-Facing ProductAcquisitionCustomer Acquisition Cost (CAC)Participant JourneyActivationVoting Systems

About the role

Key responsibilities & impact

Shape how participants discover, engage with, and return to Ideas for Change
Own key moments in the participant journey, driving conversion, lasting engagement, and invitation into the conversation
Set baselines for conversion, CAC, and return rates; identify funnel drop-off points and build the growth plan
Ship improvements across activation, idea, goal, and policy voting to lift conversion
Create touchpoints and habits that bring participants back through each voting round
Optimize the ad-to-landing-page funnel
Grow earned reach through social sharing and viral loops
Align design, engineering, data, and other teams on growth experiments and decisions

Requirements

What you’ll need

8+ years of product management experience, including significant experience owning growth, engagement, or conversion outcomes for a consumer-facing product
Experience owning a multi-step user funnel end to end, from acquisition to repeated use, with a clear story of what moved the numbers
Experimentation experience from hypothesis to decision in a high-traffic consumer product
Proficiency designing retention and re-engagement through habits, triggers, and return loops that bring users back over time
Background driving earned or organic growth through sharing, referral, or viral loops
Understanding of acquisition, conversion, and CAC across a funnel
Experience using data to identify participant drop-off and design tests
Experience designing participant journeys through activation, idea, goal, and policy voting
Experience collaborating cross-functionally with design, engineering, and data teams
Experience using AI tools on real work and building consistent AI work habits
Must be based in the United States

Benefits

Comp & perks

Unlimited PTO
18 weeks of fully paid parental leave
100% company-paid healthcare premiums
Wellness perks