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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO strategy execution, technical assessments, and content optimization, leveraging advanced analytics tools and methodologies to enhance organic search performance. Proficient in collaborating with cross-disciplinary teams to develop actionable insights and recommendations based on comprehensive data analysis.
Highest-signal resume keywords
SEO ExperienceTechnical AssessmentsContent OptimizationGoogle AnalyticsHTML/CSS/JavaScript
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOTechnical SEOContent StrategyData AnalysisSearch Engine AlgorithmsStructured Data (JSON-LD)Query Fan-Out MethodsSearch InsightsPerformance ReportingWebsite Auditing
Soft Skills
Organizational SkillsMulti-TaskingAttention to DetailVerbal CommunicationWritten Communication
Tools & Technologies
Google AnalyticsAdobe AnalyticsGoogle Search ConsoleSemrushAWRLumarSitebulbGPTBotClaudeBotPerplexityBot
Industry Keywords
Digital MarketingAI SearchOrganic SearchSearch VisibilityContent RecommendationsBehavioral AnalysisCompetitive AssessmentPerformance AssessmentEmerging Search OpportunitiesBrand Audits
About the role
Key responsibilities & impact- Support execution of AI Search (SEO/AEO/GEO) projects across key clients
- Support SEO/AI Search strategy execution led by the SEO Lead/Manager
- Conduct customer behavioral analysis, search insights, content strategy builds, technical performance assessments, external brand signal audits, competitive assessments, and impact reporting
- Conduct research and thematic segmentation using first- and third-party data sources and workflows
- Use query fan-out methods, Generative AI, and analysis of evolving search behaviors
- Analyze search landscapes, intent, competitors, and visibility tactics across Google organic search, AI Overviews, Gemini, ChatGPT, Claude, and Perplexity
- Collaborate on strategy development and execution roadmap planning with cross-disciplinary teams
- Map search behaviors to landing pages and audit websites for keyword-segment visibility
- Determine content optimization and creation needs
- Perform technical performance assessments covering Page Experience, Accessibility, Rendering, and UX
- Provide strategic recommendations, detailed briefs, and content optimization requirements
- Collaborate with client or agency copywriters
- Audit client sites for technical issues and recommend improvements
- Implement and maintain structured data (JSON-LD/schema.org)
- Manage AI crawler access, including GPTBot, ClaudeBot, PerplexityBot, and OAI-SearchBot
- Test and learn new approaches involving advanced LLMs, GenAI, and evolving platforms
- Review paid search campaign and keyword performance and collaborate with paid search teams
- Audit brands’ external digital footprints
- Update performance reports using Google Analytics, Adobe Analytics, Google Search Console, Semrush, AWR, Lumar, and Sitebulb
- Identify emerging search opportunities, best practices, and industry updates
- Develop insights and actions from qualitative and quantitative data analysis
Requirements
What you’ll need- Proven SEO experience, 5+ years
- Subject matter expert understanding of technical and content elements that impact organic search performance rankings
- Ability to own technical assessments, content recommendations, and strategic opportunities independently, with support from the broader SEO/AI Search/Digital Strategy team
- Proficient in identifying issues and areas of improvement with SEO performance
- Experience with website analytics tools such as Google Analytics and Adobe Analytics
- Working knowledge of HTML, CSS, JavaScript, structured data/schema markup (JSON-LD), and how LLMs crawl, parse, and cite web content
- Knowledge of organic search ranking factors and search engine algorithms
- Desire to stay up-to-date on the latest in Digital Marketing and SEO
- Previous experience working across multiple brands or enterprise websites highly desired
- Exceptional organizational skills, multi-tasking capabilities, and attention to detail
- Excellent verbal and written communication skills
- Passion for Digital Marketing, SEO/Search, and AI; desire to learn, experiment, and innovate
Benefits
Comp & perks- Competitive compensation and benefits
- Retirement savings plan (401K)
- Flexible vacation
- Real client variety with B2B and B2C accounts across industries
- Structured career development program
- Cross-client knowledge sharing
- Close collaboration with experienced internal experts
- Active engagement with AI tools and emerging capabilities
- A culture that values practitioners and keeps leaders sharp