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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated digital marketing strategies, optimizing paid media campaigns across platforms like Google Ads and LinkedIn, and utilizing analytics tools to drive performance improvements. Strong analytical and communication skills are essential for translating data insights into actionable recommendations and effectively collaborating with cross-functional teams.
Highest-signal resume keywords
Digital Marketing Strategy DevelopmentCampaign Management Across Google AdsData Analysis Using Google AnalyticsA/B Testing Execution and AnalysisClient Presentation and Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingPaid Media ManagementCampaign OptimizationData AnalysisA/B TestingConversion Rate OptimizationAudience TargetingBudget AllocationEvent TrackingAttribution Methodologies
Soft Skills
Analytical MindsetExcellent CommunicationOrganizational SkillsCollaboration SkillsGrowth Mindset
Tools & Technologies
Google AdsLinkedIn AdsMETA Ads ManagerBing AdsYouTubeGoogle AnalyticsLooker StudioTableauPower BIABM Platforms
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Account-Based MarketingCampaign ReportingDigital Marketing TrendsMedia PlanningClient Engagement
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Support development of integrated digital marketing strategies aligned to client business objectives and KPIs
- Execute, manage, and optimize campaigns across Google Ads, LinkedIn, META, Bing, YouTube, and other paid media channels
- Analyze campaign, website, and conversion data to identify insights, trends, and optimization opportunities
- Develop recommendations to improve acquisition, engagement, conversion, and retention performance
- Build and maintain campaign reporting dashboards, visualizations, and executive-ready performance summaries
- Collaborate with Digital Marketing Leads, analysts, creative teams, and analytics teams to execute integrated marketing programs
- Utilize AI tools and frameworks to develop and scale capabilities in day-to-day activities
- Participate in client meetings, presenting campaign updates, insights, performance trends, and optimization recommendations
- Support media planning, audience targeting, testing strategies, and budget allocation recommendations and pacing
- Execute and analyze A/B testing initiatives across campaigns, audiences, creative, and landing pages
- Ensure accurate campaign tracking, tagging, UTM governance, and measurement frameworks
- Monitor industry trends, platform changes, and emerging digital marketing opportunities
- Support Account-Based Marketing (ABM) initiatives and campaign execution when applicable
- Manage multiple campaigns and client priorities simultaneously in a fast-paced agency environment
Requirements
What you’ll need- 4–6+ years of experience in digital marketing, paid media, or media planning
- Growth mindset and culture of experimentation
- Agency or consulting experience strongly preferred
- Hands-on experience managing campaigns across Google Ads, LinkedIn Ads, META Ads Manager, Bing Ads, and YouTube
- Experience with Google Analytics / GA4, Adobe Analytics, Looker Studio / Data Studio, Tableau, or similar BI tools
- Strong analytical mindset with ability to translate data into actionable business recommendations
- Experience presenting findings and recommendations to clients and internal stakeholders
- Strong Excel/data analysis skills, including pivots, formulas, and data manipulation
- Excellent communication, organizational, and collaboration skills
- Ability to manage multiple priorities and client engagements simultaneously while taking ownership of work
- Bachelor's degree preferred
- Experience with ABM platforms such as Terminus, 6sense, Demandbase, or Triblio is a nice-to-have
- Familiarity with CDPs, DMPs, or marketing automation platforms is a nice-to-have
- Experience with Looker Studio, Tableau, Power BI, or similar BI/reporting tools is a nice-to-have
- Exposure to SEO, CRO, or website analytics initiatives is a nice-to-have
- Understanding of GA4 event tracking, tagging, and attribution methodologies is a nice-to-have
Benefits
Comp & perks- Competitive compensation and benefits
- Retirement savings plan (401K)
- Flexible vacation
- Structured career development program
- Cross-client knowledge sharing
- Close collaboration with experienced internal experts
- Real client variety with B2B and B2C accounts across industries
- Active engagement with AI tools and emerging capabilities
